Logistics and Innovation: Conception, Management Strategy and Interaction

Abstract

Innovation is a major factor in the future development of humanity in general and the economy in particular. Ukrainian economy is currently going through a difficult period, which requires the search for innovative ways out of this situation. One of the possible ways to solve this problem is to build an innovative logistics strategy. The article examines the conceptual foundations of innovative and logistical activities in Ukraine. The essence and significance of the logistical approach in the activities of enterprises are defined. It is noted that the essence of the logistical approach is the integration of individual links of the commodity chain into a single system that will ensure the most effective management of the continuous material flows. The relationship of logistics with innovative activity of enterprises is identified. The place of logistical approach to management of innovative activity of enterprise is determined. Management aspects of innovation and logistics development are researched. It is specified that in conditions of openness of implementation of innovative processes, those enterprises that can quickly implement an innovative idea do gain a competitive advantage. The basic components of the conception of innovation logistics are outlined. The main provisions of the logistic conception in the development and management of innovative activities of enterprises are distinguished. It is summarized that innovative activity on the basis of logistics forms an effective mechanism for innovative management of enterprises. The use of a logistical approach to the management of innovative activities contributes to the achievement of the goal and strategic targets of the enterprise, in particular, with its implementation, the efficiency of economic, financial, economic and sales activities increases; the target audience is expanding, resulting in an increased demand for products (goods) and services; profit increases; competitive positions in the market are strengthened.