This work uses cognitive network science to reconstruct how experts, influential news outlets and social media perceived and reported the news “COVID-19 is a pandemic”. In an exploratory corpus of 1 public speech, 10 influential news media articles on the same news and 37,500 trending tweets, the same pandemic declaration elicited a wide spectrum of perceptions retrieved by automatic language processing. While the WHO adopted a narrative strategy of mitigating the pandemic by raising public concern, some news media promoted fear for economic repercussions while others channelled trust in contagion containment through semantic associations with science (e.g. “flatten the curve”), a strategy found also in other studies. In Italy, the first country to adopt nationwide lockdown, social discourse perceived the pandemic with anger and fear, emotions of grief elaboration, but also with trust, a useful mechanism for coping with threats. Whereas news mostly elicited individual emotions, social media promoted much richer perceptions, where negative and positive emotional states coexisted, but also where trust mainly originated from politics-related jargon rather than from science. This indicates that social media linked the pandemics to institutions and their intervention policies. The above emotions strongly influence people’s risk-averse behaviour and mental/physical wellbeing, as reviewed here in view of recent work about COVID-19. Cognitive network science opens the way to unveiling and understanding emotional framings and perceptions of news, with relevance for better understanding information flow during a global health crisis with little human coding.