2018
DOI: 10.1016/j.jebo.2017.11.021
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Location still matters: Evidence from an online shopping field experiment

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“…Another example isCadsby et al (2010): "[…] we pooled the data from all three treatments together to allow for greater statistical power in analyzing the other possible manifestations of a gender effect." Similarly,Morgan et al (2018) argue: "To gain sufficient power to identify screen location effects at longer distances, we pool screen locations of distance 3 or greater." (5) Further points A few researchers described the researchers' budget as a limiting factor for the number of subjects included in the study Ziegelmeyer et al (2012),.…”
mentioning
confidence: 99%
“…Another example isCadsby et al (2010): "[…] we pooled the data from all three treatments together to allow for greater statistical power in analyzing the other possible manifestations of a gender effect." Similarly,Morgan et al (2018) argue: "To gain sufficient power to identify screen location effects at longer distances, we pool screen locations of distance 3 or greater." (5) Further points A few researchers described the researchers' budget as a limiting factor for the number of subjects included in the study Ziegelmeyer et al (2012),.…”
mentioning
confidence: 99%