Location matters, especially for non-salient features–An eye-tracking study on the effects of web object placement on different types of websites

Roth, Sandra P.; Tuch, Alexandre N.; Mekler, Elisa D.; Bargas-Avila, Javier A.; Opwis, Klaus

doi:10.1016/j.ijhcs.2012.09.001

Cited by 69 publications

(52 citation statements)

References 22 publications

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“…The fundamental difference between these groups is that group II includes usability evaluation surveys either before or after the ET study, and in the case of group I, the usability assessment is based only on measurable factors, such as AOI [18], TFF, FBT [22], visits and revisits [19] or the time required to complete a given task [31]. The cited works describe the indicated measures in detail.…”

Section: Eye Tracking Devices In Website Evaluationmentioning

confidence: 99%

“…The principal limitation of these studies is, however, a relatively narrow focus of each of them on the selected measurement aspects, e.g. in [23] the impact of the price level, position and the presentation of the product by a famous person on the fixation time on the website and on the price is analyzed, while in [22] location typicality and efficiency in finding target web objects on the homepages was analyzed.…”

Section: Eye Tracking Devices In Website Evaluationmentioning

confidence: 99%

See 1 more Smart Citation

Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments

Ziemba¹,

Wątróbski²,

Karczmarczyk³

et al. 2017

Proceedings of the 2017 Federated Conference on Computer Science and Information Systems

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Abstract-Due to high availability of e-commerce websites providing similar services and products, the website usability becomes one of the most critical factors affecting online businesses' success. Therefore, website quality and user experience evaluation is an important research task. There are multiple methodologies for performing the evaluation. The proposed in our earlier studies PEQUAL methodology extends the classical eQual method by taking into account different aspects of preference modeling and aggregation derived from Multi-Criteria Decision Analysis (MCDA). This paper extends the PEQUAL methodology further by incorporating eye tracking based measurement and analysis into the criteria set. The results of the conducted empirical verification of proposed approach are presented.

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Section: Eye Tracking Devices In Website Evaluationmentioning

confidence: 99%

Section: Eye Tracking Devices In Website Evaluationmentioning

confidence: 99%

Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments

Ziemba¹,

Wątróbski²,

Karczmarczyk³

et al. 2017

Proceedings of the 2017 Federated Conference on Computer Science and Information Systems

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“…In this paper, we focus on the ''soft man-machine interface.'' Previous user experience studies mostly focus on information graphics Helfman 2011), e-learning (Ramakrisnan et al 2012), online interface (Spiekermann and Korunovska 2014) and web interface design (Chevalier et al 2014;Lu et al 2011;Roth et al 2013;Tuch et al 2009Tuch et al , 2011Tuch et al , 2012. Savioja et al (2014) has reported that user experience research is important in complex manufacturing systems.…”

Section: Introductionmentioning

confidence: 99%

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Zhu

Cao

et al. 2015

Cogn Tech Work

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This paper reports on an experimental study on human-machine interface in LED manufacturing systems to measure the influence of information overload on user experience. The results are based on cognitive ergonomics. The experiment used eye-tracking methods and a questionnaire to gather data. The independent variables were interface complexity and user background. Interface complexity had three levels: high interface complexity, moderate interface complexity and low interface complexity. User background had two levels: the novice group and the expert group. The dependent variables included time to first fixation, fixations before and subjective feelings. A total of 38 operators participated in the experiment, and the results showed that (1) interface complexity caused a significant difference in time to first fixation (P \ 0.05) and fixations before (P \ 0.05). Furthermore, the results revealed significant differences between high complexity interfaces compared to low complexity interfaces (P \ 0.05). However, no significant differences were observed between moderate and low complexity interfaces or between moderate and high complexity interfaces (P [ 0.05); (2) user background significantly affected the user experience; (3) within the same complexity level, expert operators' cognitive workload was significantly lower than that of novice operators; and (4) there was no significant relationship between the interface complexity and the user's background. The study concludes that because interface complexity has a significant effect on the time taken to locate the target button on the screen, interface design should be as simple as possible, while still providing the necessary level of functionality.

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“…Las tecnologías de rastreo ocular están siendo ampliamente utilizadas para estudiar y entender aquellas áreas de páginas Web (Buscher et al, 2009;Roth et al, 2013), tanto de búsqueda como de promoción, en las que los usuarios invierten más atención y el orden en que lo hacen . De manera particular, en lo correspondiente al uso de motores de búsqueda de páginas Web, Buscher et al (2010) demostraron que la atención de los usuarios depende de la calidad y el contenido de otros elementos en las páginas Web, tales como los anuncios.…”

Section: Tiempo De Fijación De La Miradaunclassified

Desmitificando el valor de las imágenes de celebridades en sitios web de establecimientos de alojamiento turístico

Herrera

Perezchica

Rodríguez

2016

turismo

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RESUMENLa presencia de celebridades en el diseño Web se considera valiosa por sus influencias en el atractivo visual y la credibilidad percibidos, así como en el tiempo dedicado por los usuarios de la Generación Y a ver los sitios. La investigación y las evidencias empíricas al respecto son escasas, lo que compromete la efectividad de su uso en páginas Web. Se hizo una investigación causal con un experimento verdadero y rastreo ocular en el que participaron 126 sujetos. Los hallazgos refutan esas ideas y revelan que la presencia de celebridades en esos contenidos puede ser contraproducente para las empresas.Palabras clave: Rastreo ocular; atractivo visual; credibilidad; diseño Web; celebridades; marketing turístico. Demystifying the value of celebrities' images as source of value in accommodation promotion Websites ABSTRACTThe presence of celebrities' images on Websites is considered valuable since it is seen as a determinant factor of visual attractiveness, credibility and fixation time that Generation Y users assign to Websites. However, scientific research on this has been limited and empirical Recibido: 11 de marzo de 2015 Devuelto para su revisión: 10 de junio de 2015 Aceptado: 30 de octubre de 2015 Departamento de Estudios Sociales y Empresariales. Universidad de Quintana Roo. Campus Cozumel. Avenida Andrés Quintana Roo s/n Esq. 110 Sur frente a la Colonia San Gervasio. C.P. 77600. Cozumel, QUIN-TANA ROO (México). E-mail: aah@uqroo.edu.mx, lupita.mtz.perezchica@gmail.com, werever2487@gmail.com A. ALVARADO, M. G. MARTÍNEZ Y A. G. FERNÁNDEZ 40Cuadernos de Turismo, 38, (2016), evidence is scarce, which compromises the effectiveness of its use on Websites. Hence, a causal research, based on a true experiment and eye-tracking, was done. Findings refute those ideas and reveal that, surprisingly, the presence of celebrities in the content of Websites can be counterproductive for entrepreneurs.Keywords: Eye-tracking; visual attractiveness; credibility; Website design; celebrities; tourism marketing. INTRODUCCIÓNLas tecnologías de la información y comunicación (TIC) han sido utilizadas por productores, inversionistas y consumidores para tomar decisiones. De acuerdo con el Foro Económico Mundial (2014), hay tres aspectos que explican la acelerada expansión en su uso: costos cada vez más accesibles; apertura de las redes de acceso y mayor interconexión humano-computadora. En este contexto, la red World Wide Web cobró una relevancia significativa para las compañías en las últimas décadas como herramienta para la difusión de productos y servicios y las páginas Web constituyen, frecuentemente, la primera impresión proyectada por una organización al mercado (Robins y Holmes, 2008). Luego, resulta fundamental para empresas y organizaciones contar con sitios Web con diseños efectivos, atractivos y verosímiles capaces de captar la atención, el interés y la confianza de la audiencia a la que están dirigidos dado al incremento de compradores y consumidores virtuales (Cyr et al., 2009;Lavie y Tractinsky, 2004).Por otro la...

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Location matters, especially for non-salient features–An eye-tracking study on the effects of web object placement on different types of websites

Cited by 69 publications

References 22 publications

Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments

Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Desmitificando el valor de las imágenes de celebridades en sitios web de establecimientos de alojamiento turístico

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