Location-based social networking media for restaurant promotion and food review using mobile application

Abstract

Abstract. This paper is focusing on the development of a mobile application for searching restaurants and promotions with location based and social networking features. The main function of the application is to search restaurant information. Other functions are also available in this application such as add restaurant, add promotion, add photo, add food review, and other features including social networking features. The restaurant and promotion searching application will be developed under Android platform. Upon completion of this paper, heuristic evaluation and usability testing have been conducted. The result of both testing shows that the application is highly usable. Even though there are some usability problems discovered, the problems can be eliminated immediately by implementing the recommendations from the expert evaluators and the users as the testers of the application. Further improvement made to the application will ensure that the application can really be beneficial for the users of the application.

The influence of m-marketing tools on consumer buying process: evidence from the dining sector

“…The results on branded apps and CTA are in line with existing research (e.g. Brandau, 2012; Luhur and Widjaja, 2014). In addition, country culture-specific factors among others may explain the low adoption rate of MP.…”

“…Concerning the other two, one has an outdated app being reluctant to update, and the other doesn't have, but would consider developing one. Luhur and Widjaja (2014) noted that diners prefer to have all features and info related to restaurants in one application which facilitate comparison, thus, all restaurants in the present sample adopt third party apps such as Zomato and social media. From managers' viewpoint, influencing factors for branded app include the type/attributes of a restaurant, as for high-end restaurants a branded app is not recommended even if it includes a loyalty program.…”

“…Location-based Services (LBS) include both push (when the consumer's location will trigger an event) and pull (search related to a location and tracking service) apps. Luhur and Widjaja (2014) emphasized the increasing use of location-based services in the social media context. Whereas, Gazley et al (2015) note that push LBS at the point of purchase may not result in positive outcomes.…”

“…Applications related to food are among the most developed applications according to Apple, this is due to the high demand for such apps reflected by the number of downloads (Luhur and Widjaja, 2014). Branded mobile apps can be considered a pull marketing tool as they are not intrusive.…”

“…Hence consumers need to be aware of their existence in order to use them. Also, diners prefer to have all features and info related to restaurants available in one application (Luhur and Widjaja, 2014) (e.g. restaurants guides).…”