Location analysis in economic geography – implications for research in marketing

Abstract

Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal contributions and suggesting some possible lines for follow up by marketing analysts. Concerns itself with retail location, transportation and manufacturers spatial behaviour. Examines the range of geographical considerations of location and special attention is given to retail studies, transportation and the spatial behaviour of manufacturers. Summarises that published work on the locational and spatial aspects of product or customer distribution is rare.

Assessing Feasibility and Sustainability against Corn Commodities in Muna Areas, Southeast Sulawesi, Indonesia: A Comprehensive Analysis

“…When using a single criterion and without considering other criteria, the business will face many obstacles (Marimin and Maghfiroh, 2010). Several criteria can, therefore, be used to create a major sustainable commodity as follows:  The determination of base commodity is performed by the Location Quotient (LQ) approach (Hood, 1998).  Land suitability is analyzed through land-use requirements for corn, according to the study by Djaenuddin et al (2000).…”

“…The data obtained show that the corn commodity fulfills all the eligibility criteria. Following Hood (1998), opinion that the dominance of a commodity in a particular region affects economic growth, a base commodity is fulfilled by more than 50% of the total area in the Muna area. In terms of land suitability, corn commodities in the Muna area are very feasibly developed because of the existence of land fertility and relatively flat topography, with Djaenuddin et al (2000) stating that corn production increases on fertile land with a relatively flat topography.…”

The potential for the development of livestock commodities in supporting the availability of animal protein in South Sulawesi

“…The purpose of this LQ method is to identify the leading sector (base) in an area [15]. To see the present status and potential for livestock farming business development, Location Quotient (LQ) analysis is used [16]. LQ is one of the techniques that can be used to determine the level of capability of a region in a particular activity sector or commodity.…”