Abstract:This article explores how journalists navigate the tensions between community engagement and professional detachment by tracing how journalists used Twitter during Tonga and Australia's inaugural rugby league test match in 2018. As a high-profile Pacific cultural and sporting event, it provides an opportunity to study how journalists engage with marginalised Pacific communities, and whether that engagement demonstrates the reciprocity needed to build relationships. More than 9000 tweets were analysed using qua… Show more
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