2023
DOI: 10.1108/jpmd-06-2022-0059
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Local and sustainable production as vectors of an agrarian branding strategy in Catalonia: case study of the Baixa Tordera

Abstract: Purpose This paper aims to analyse the implications in terms of economic promotion and local development that ensue from the implementation of a strategy of agrarian branding in five municipalities in the Baixa Tordera region (Catalonia, Spain). Design/methodology/approach The research follows a case study logic. First, five focus groups were designed and distributed by sectors of activity. Second, six in-depth interviews were scheduled with opinion leaders from the region. Finally, a survey open to all inha… Show more

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