lobalization of Cultural Products: A Webometric Analysis of Kpop in Spanish-Speaking Countries

Meza, Xanat Vargas; Park, Han Woo

doi:10.5565/rev/redes.525

Cited by 3 publications

(2 citation statements)

References 26 publications

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“…But compared to other fandoms, K-pop fans in Latin America affectively consume Korean culture, adapting to new beliefs, values, and practices [21]. Hard work, resilience, dedication, and following your dreams are virtues embodied in K-pop artists, so they are aspects that they admire, replicate, and take as a role model [24]. However, many of the comments on social networks and YouTube are related to the physical beauty of the artists rather than their talent for dancing or singing [17].…”

Section: Latin American Fandom Participationmentioning

confidence: 99%

Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube

Vega-Samamé,

Espinoza-Robles,

Aybar-Cabezudo

2023

Atlantis Highlights in Social Sciences, Education and Humanities

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Girl groups, K-pop groups made up of Korean women, generate music videos that promote values associated with genre in their fandom. At the same time, the fandom generates dance covers from these video clips, imitating choreography dance of girl groups taking their aesthetics and visual approach as a base. Therefore, this article analyzes the representation of female beauty in the staging of the dance cover videos made by Peruvian fan girl group Crossroads; since consumption, idealization and imitation of original videoclips of K-pop girl groups NMIXX and Kep1er, hosted on YouTube platform. From an interpretive paradigm, a digital ethnographic study was designed and two techniques were applied: content analysis and semi-structured interview. A content analysis guideline was applied to two K-pop videos by Korean girl groups NMIXX and Kep1er, debuting in 2022, and two dance cover videos by Crossroads. In another hand, a semi-structured interview guide was applied to the Crossroads girl group leader. Categories of analysis correspond to the elements that make up the staging: scenery and decoration; make-up and hairstyle; clothing and accessories; lighting and finally, expression and movement of figures from a gender perspective. The main finding of this research evidence a post-feminist discourse in the fandom that participates in dance covers, but at the same time its contents follow the patterns of patriarchy typical of Korean culture and that are evident in the imitations they perform. This study contributes to research lines of critical studies on digital communication and gender studies.

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Section: Latin American Fandom Participationmentioning

confidence: 99%

Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube

Vega-Samamé,

Espinoza-Robles,

Aybar-Cabezudo

2023

Atlantis Highlights in Social Sciences, Education and Humanities

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“…Pese a las variaciones entre países, estos formatos han sido ampliamente consumidos por el público joven a través de Internet (Han, 2019). Su éxito se ha vinculado principalmente con estrellas juveniles del pop japonés (J-pop) y coreano (K-pop), música que cuenta con un gran número de fanáticos en la región (Meza & Park, 2015;Copa & Poma, 2017) y al hecho de que comparten códigos simbólicos con las telenovelas latinoamericanas (Quintero, 2016). Coherentemente con lo propuesto por La Pastina y Straubhaar (2005) para el consumo de telenovelas mexicanas en Brasil, Hartzell (2019) sugiere que la principal razón para el consumo y disfrute de los doramas en Latinoamérica es la identificación con las características del melodrama.…”

Section: El Dorama En Latinoaméricaunclassified

Distancias y afinidades interculturales melodramáticas entre doramas y ficciones locales según guionistas chilenos: el caso de Switched

Grassau

Mujica

Bruna

2020

Comunicación y Medios

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Crecientemente las pantallas de Latinoamérica, tanto en TV abierta como de pago o streaming, han ido aumentando su oferta de ficciones asiáticas de alto contenido melodramático. En ellas es posible encontrar elementos que la acercan y otras que la distancian del género latinoamericano por excelencia: las telenovelas. Este trabajo busca comprender las razones detrás del éxito de los doramas en Latinoamérica desde una perspectiva interpretativa-profesional a partir de entrevistas semiestructuradas a guionistas de telenovelas chilenos, quienes discutieron como caso de análisis la serie Switched. Los resultados sugieren que dentro de las características potencialmente vinculadas a su éxito en Latinoamérica se cuentan, por un lado, el rescate de elementos del melodrama clásico —arquetipos, historia de amor fuerte, conflictos universales—, y por otro, una reestructuración del género vinculada a la idiosincrasia cultural asiática y al uso de elementos narrativos y audiovisuales atractivos para el público juvenil-adolescente.

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Transcultural fandom of the Korean Wave in Latin America: through the lens of cultural intimacy and affinity space

Min

Jin

Han

2018

Media, Culture & Society

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This article has examined how the Hallyu phenomenon is integrated into a transnational global cultural landscape, focusing on Chilean reception of K-pop. It analyzed how Hallyu fans engage with a social media-saturated environment in Chile, mapping out transnational pop cultural flows within the digital media environment through which the participatory culture of media users is spread. What is interesting is that Chilean society, in general, shows negative attitudes toward K-pop fans. More importantly, while many Chileans consider K-pop fans weird and strange, often disparaging their family members and friends for liking such music, the marginalization of K-pop fans in Chile promotes a greater sense of bonding among them through the affinity spaces of social media. Under this circumstance, most of our interviewees explained that digital media plays a vital role in the dissemination of K-pop in Chile and Latin America. Unlike Hallyu fans in other regions, K-pop fans in Chile have developed cultural intimacy specific to digital site-media, primarily in the realm of social media, and K-pop generates the creation of affinity spaces via different social media platforms.

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lobalization of Cultural Products: A Webometric Analysis of Kpop in Spanish-Speaking Countries

Cited by 3 publications

References 26 publications

Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube

Empowerment and Objectification in Peruvian K-Pop Dance Cover Girl Group on YouTube

Distancias y afinidades interculturales melodramáticas entre doramas y ficciones locales según guionistas chilenos: el caso de Switched

Transcultural fandom of the Korean Wave in Latin America: through the lens of cultural intimacy and affinity space

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