“…Recently, some of us demonstrated that the Yb(III) luminescence can be efficiently sensitized upon excitation of a conjugated ligand system in different spectral regions: from UV to Vis. 19,20 In order to efficiently sensitize the Ln(III) luminescence at NIR wavelengths, one possible strategy is the design of ligands including a two-photon absorbing chromophoric antenna capable of transferring the excitation energy to the Ln(III) ion. Two-photon (2P) excitation is a nonlinear optical phenomenon which takes place when an excited state of a chromophore can be populated by the concomitant absorption of two photons, whose wavelength is twice that of a Luminescent Materials Laboratory, DB, Universita `di Verona, and INSTM, UdR Verona, Strada Le Grazie 15, 37134 Verona, Italy.…”