“…Other typologies have described a hobbyist (not registered as a business), an artisan (strong deterrents to growth based on an unwillingness to employ or expand production) or an entrepreneur (with limited artisan identifiers and a dominant business focus) (Bouette and Magee, 2015). Such categorisations are frequently used as a means to explore the links between particular types of artisanal production and certain geographic locations or regional economic productivity (Bennett et al, 2015); situate studies in one particular sector in order to attempt to explain its boom in activity – either by a focus on production processes, business model, or both, for example, micro-brewing (Danson et al, 2015; Drakopoulou Dodd et al, 2018; Lamertz et al, 2016; Thody, 2014; Thurnell-Read, 2014); or study sub-groups of artisans working on the production of a particular material cultural artefact, for example, surfboards in Hawaii, California and Australia (Gibson and Warren, 2014).…”