Abstract:This article provides a snapshot on the state of thinking about science communication among Lithuanian scientists. It measures scientists’ views on public engagement, tests a set of engagement predictors, and explores perceived benefits and barriers to more frequent science–public interactions. Lithuanian scientists are similarly active participants in science communication as their counterparts abroad, but appear to have an understanding of science–public interactions focused on information dissemination. Age… Show more
“…Others have pointed to the increased legitimation pressure exerted by research organizations and the increase in PR and marketing [ 40 ]. When it comes to researchers’ dealings with the public, scholars have focused on a) the relationship between science and specific publics—for instance, the media [ 41 , 42 ] or politics [ 41 ], b) the relationship between science and the broader public [ 41 , 43 – 45 ] or c) the communication practices of single disciplines [ 46 , 47 ]. Here, recurring themes include researchers motivations for engaging with the public [ 48 , 49 ], teaching and training [ 50 , 51 ], and institutional conditions [ 52 , 53 ].…”
Based on a communication-centered approach, this article examines how researchers approach societal impact, that is, what they think about societal impact in research governance, what their societal goals are, and how they use communication formats. Hence, this study offers empirical evidence on a group that has received remarkably little attention in the scholarly discourse on the societal impact of research—academic researchers. Our analysis is based on an empirical survey among 499 researchers in Germany conducted from April to June 2020. We show that most researchers regard societal engagement as part of their job and are generally in favor of impact evaluation. However, few think that societal impact is a priority at their institution, and even fewer think that institutional communication departments reach relevant stakeholders in society. Moreover, we show that researchers’ societal goals and use of communication formats differ greatly between their disciplines and the types of organization that they work at. Our results add to the ongoing metascientific discourse on the relationship between science and society and offer empirical support for the hypothesis that assessment needs to be sensitive to disciplinary and organizational context factors.
“…Others have pointed to the increased legitimation pressure exerted by research organizations and the increase in PR and marketing [ 40 ]. When it comes to researchers’ dealings with the public, scholars have focused on a) the relationship between science and specific publics—for instance, the media [ 41 , 42 ] or politics [ 41 ], b) the relationship between science and the broader public [ 41 , 43 – 45 ] or c) the communication practices of single disciplines [ 46 , 47 ]. Here, recurring themes include researchers motivations for engaging with the public [ 48 , 49 ], teaching and training [ 50 , 51 ], and institutional conditions [ 52 , 53 ].…”
Based on a communication-centered approach, this article examines how researchers approach societal impact, that is, what they think about societal impact in research governance, what their societal goals are, and how they use communication formats. Hence, this study offers empirical evidence on a group that has received remarkably little attention in the scholarly discourse on the societal impact of research—academic researchers. Our analysis is based on an empirical survey among 499 researchers in Germany conducted from April to June 2020. We show that most researchers regard societal engagement as part of their job and are generally in favor of impact evaluation. However, few think that societal impact is a priority at their institution, and even fewer think that institutional communication departments reach relevant stakeholders in society. Moreover, we show that researchers’ societal goals and use of communication formats differ greatly between their disciplines and the types of organization that they work at. Our results add to the ongoing metascientific discourse on the relationship between science and society and offer empirical support for the hypothesis that assessment needs to be sensitive to disciplinary and organizational context factors.
“…Obviously, their motivations to do so may vary. Presumably, some academics pursue visibility in mainstream media to achieve a degree of celebrity outside of their field of research (Fahy, 2017 ), whereas others seek to reach out to the general public in order to convey a sense of urgency brought by recent scientific insights (Cox, 2013 ).Scientists can also participate in the public debate because they consider it an inherent responsibility (Valinciute, 2020 ).…”
Section: From Peer-reviewed Publications To the Public Debatementioning
confidence: 99%
“…A prominent strategy among researchers is to rely on attention from mainstream media, this provides non-academic benefits which complement scientific recognition (Fecher & Hebing, 2021 ). Many feel that using their privileged insights to weigh on the public debate is a key responsibility (Valinciute, 2020 ), and that research-based opinions benefit societal debates. Public debate requires factual information, and researchers are especially well-placed to provide the public with the most up-to-date insights (Burns & Medvecky, 2018 ; Peters, 2008 ).…”
Section: From Peer-reviewed Publications To the Public Debatementioning
confidence: 99%
“…Consequently, arguments for researchers to explore non-scholarly media as an outlet to discuss investigations and their findings tend to emphasize that doing so will have beneficial results in society (Besley et al, 2016 ). Many researchers refer to achieving societal impact through their work as a core motivation to engage in popular communication (Valinciute, 2020 ), and illustrates that non-scholarly communication is at least one pathway for university researchers to pursue broader public benefits through their work.…”
Transferring scientific knowledge to non-academic audiences is an essential aspect of the
open science
agenda, which calls for scholars to pursue a
popularization
of their research. Accordingly, purposefully introducing scientific insights to the public at large is almost univocally deemed commendable. Indeed, in today’s models of research evaluation, the objects and activities considered are being extended beyond peer-reviewed journal articles to include non-scholarly
popular
communication. Although
altmetrics
offer one instrumental way to
count
some interactions with lay audiences, their reliance on social media makes them susceptible to manipulation, and mostly reflect circulation among niche audiences. In comparison, attention from non-scholarly media like newspapers and magazines seems a more relevant pathway to effectuate societal impact, due to its recognition in qualitative assessment tools and its broad, societal reach. Based on a case study of social scientists’ attention by newspapers and magazines in Flanders (northern Dutch-speaking region of Belgium) in 2019, this paper highlights that frequent participation in the public debate is reserved for high-status researchers only. Results show highly skewed media appearance patterns in both career position and gender, as eight male professors accounted for almost half of all 2019 media attention for social scientists. Because media attention is highly subject-dependent moreover, certain disciplines and fields offer easier pathways to popularization in media than others. Both the open science agenda and research assessment models value presence of researchers in popular media, adding written press attention to existing evaluation assessments however would disproportionately disadvantage early career researchers and exacerbate existing inequalities in academia.
Supplementary Information
The online version contains supplementary material available at 10.1007/s11192-022-04374-x.
“…Yet only few surveys have touched on such aspects of researchers' public engagement. For example, in a survey of Lithuanian researchers, 67% agreed that science communication would not only benefit the public but also scientists themselves, and about 21% agreed that it would even improve the quality of research (Valinciute, 2020). In a study in the United States, 82% scientists saw positive outcomes from public engagement for themselves as audiences gave them "food for thought" (Rose et al, 2020(Rose et al, , p. 1276.…”
Section: Retroactive Effects Of Oa On Individual Scientistsmentioning
Outreach activities might facilitate researchers’ boundary crossing not only between science and society but also between disciplines. This offers opportunities for learning and reflection on the individual and the organizational level, resulting in what we call retroactive effects. We questioned N = 75 researchers of two interdisciplinary research programs. Researchers reported positive retroactive effects on their enjoyment of and skills for engaging in outreach activities (OA) and partly agreed that OA had benefited interdisciplinary communication and networking within the research program. However, doctoral researchers were hesitant toward public engagement, compared with postdoctoral researchers and professors. This research allows implications for fostering the role of researchers in institutional communication efforts.
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