Literature Review on Consumer Perception and Buying Behaviour on Baby Care Products

Pakkala, Kavitha; Bhat, K. Shivashankar

doi:10.47992/ijmts.2581.6012.0246

Cited by 3 publications

(1 citation statement)

References 60 publications

(32 reference statements)

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“…Pakkala and Shivashankar Bhat did a literature review about consumer perception and buying behaviors in the baby care market. In the paper, they revealed that parents stress on extensive significance of quality, hygienic standards, and safety and their purchasing decision is emotional rather than practical [4].…”

Section: Marketing In Baby Care Industrymentioning

confidence: 99%

Reaching the Consumers: Pampers Integrated Marketing Communication Strategies

Wang

2023

AEMPS

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With the continuous enhancement of the standard of living, customers are more and more selective in baby care products. To stand out from other brands and maintain long-term connections with consumers, many companies have taken advantage of various marketing tools. This paper mainly focuses on the brand Pampers and the integrated marketing communication tools used by it. The goal is to analyze and evaluate IMCs effectiveness in helping Pampers achieve a close relationship with its customers. This paper employs thematic analysis to study the cases of Pampers marketing campaigns in three dimensions: digital content marketing, cause marketing, and event marketing. The qualitative data mainly comes from research journal articles from diverse databases including Google Scholar and ProQuest One Business. The result of this paper shows that as a consequence of integrating the three main marketing strategies IMC can efficiently build tight connections between brands and customers through increasing interactive engagement, appealing emotional resonance, and delivering shared values.

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Section: Marketing In Baby Care Industrymentioning

confidence: 99%

Reaching the Consumers: Pampers Integrated Marketing Communication Strategies

Wang

2023

AEMPS

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How to Create Business Value Through Technological Innovations Using ICCT Underlying Technologies

Aithal

2023

IJAEML

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Purpose: Organizations are struggling to sustain and grow in the 21st century due to many challenges and uncertainties while doing their business. Long-term sustaining in the business needs retaining the existing customers and attracting new customers through various strategies for satisfying, delighting, and enlightening existing customers, and creating overwhelming demand through business value creation for attracting new customers. It is a challenge for all the decision-makers to find out how to create business value to retain existing customers and attract new customers. Here, a conceptual and exploratory analysis is made of how the innovations using technology create business value for organizations in general. Methodology: This conceptual analysis uses an exploratory research method. The information is collected using Google, Google Scholar, and Artificial Intelligence GPT search engines using appropriate keywords and prompt engineering respectively and the collected, analysed, compared, evaluated, and interpreted towards creating business value using technology with special emphasis on the use of ICCT underlying technologies. The advantages, benefits, constraints, and disadvantages of business value creation using ICCT underlying technologies for business value creation are listed from stakeholders’ points of view. Outcome: The role of twelve ICCT Underlying Technologies including AI, Blockchain, Business intelligence, Cloud computing, Cyber security, 3D printing, IoT, Quantum computing, Mobile marketing, Information storage technology, Ubiquitous education technology, and VR & AR for Business Value Creation like Innovation and Differentiation, Customer focus, Operational efficiency, Strategic Partnerships and Alliances, Talent Management, Effective Marketing and Branding, Financial Performance and Growth, Sustainability and Corporate Social Responsibility, and Adaptability and Agility. Originality/Value: New knowledge and interpretation are presented on how to create business value for long time sustainability by organizations in every industry. Type o Paper: Exploratory Research Analysis

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Beneficiaries Behavioural Intention Towards Primary Agricultural Co-operative Credit Society – A Quantitative ABCD Analysis

Shetty,

2024

IJCSBE

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Purpose: The initial effort of the ABCD Analysis Framework is to come across the variables that affect members 'behavioural intentions towards Primary Agricultural Credit Co-operative Society, and to evaluate the fundamental determinants that strengthen the model's advantages, benefits, challenges, and disadvantages. A commandeer statistics can be given for each component utilizing the ABCD model. Moreover, the framework intends to apply factor analysis and elementary analysis to get supplementary comprehension of the subject matter. Determinants are a factor which decisively affects the outcome of something or controls what happens in a particular situation. Design: For this study, the published articles relating to the ABCD analytical framework have undergone a thorough evaluation. The study was able to pinpoint the main influencing factors and crucial constituent elements for the beneficiaries' behavioural intention toward agricultural co-operative credit society by properly weighting critical features and applying quantitative analysis through a group of interacting individuals. They use the group and its interaction to gain information about the specific topic and the focused issues. Findings: Based on the ABCD analysis framework, it was discovered that the motivational factors that influence a given behaviour where the stronger the intention the behaviour will be performed. Many agricultural co-operative credit societies and individuals adopt this new kind of approach the ability to maintain or support a process continuously overtime. It helps to overcome their many problems and relax. Through focus group discussions, the ABCD framework's assessment of agricultural credit co-operative members' intentions to active part in society’s activities, programmes and utilisation of available crop credit in a systematic manner. Therefore, the results of this model will help in the systematic, efficient, and effective utilisation of the available society funds for cultivation purposes. Originality/Value: The ABCD analysis method is utilized to carefully examine customers' intents not to diversify the society's available crop growing credit. The research makes use of determinant factors, important qualities, factor analysis, and elementary analysis based on crucial constituent elements in order to understand the various factors impacting members' behavioural intention to take out crop loans. This study will assist the policymakers in developing a comprehensive perspective in relation to the long-term sustenance of PACS, which is one of the most significant but underappreciated entities in India. Paper Type: Empirical analysis.

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Literature Review on Consumer Perception and Buying Behaviour on Baby Care Products

Cited by 3 publications

References 60 publications

Reaching the Consumers: Pampers Integrated Marketing Communication Strategies

Reaching the Consumers: Pampers Integrated Marketing Communication Strategies

How to Create Business Value Through Technological Innovations Using ICCT Underlying Technologies

Beneficiaries Behavioural Intention Towards Primary Agricultural Co-operative Credit Society – A Quantitative ABCD Analysis

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