Literature Review – Analysis of sustainable business models in electric motorcycle rental

Abstract

The number of motorcycles in Indonesia has significantly increased. According to BPS, by the end of 2022, there will be approximately 125.3 million motorcycle units in Indonesia. During the period from 2012 to 2022, the number of motorcycles in Indonesia increased by about 48.9 million units, or a growth of 64 percent. Automatically, this will contribute to carbon pollution in Indonesia. Electric motorcycles are a solution that can be used to reduce carbon pollution. Historically, there has always been skepticism about adopting new technologies. In the case of electric vehicles (EVs), consumer trust and financial availability are the main obstacles to adoption. One approach to educating and addressing perceived risks and consumer concerns about EVs is by promoting EV rentals. This research aims to examine the development of research on sustainable business models for electric motorcycle rentals, both globally and in Indonesia. The method used is quantitative descriptive statistics through Scopus, and analysis is conducted using VOSviewer. The results of this research are expected to serve as a reference for further studies in Indonesia.