“…But, unlike a few decades ago, the creation, production, distribution, and consumption of cultural goods are now digitized. Print-on-demand (POD) services and free-for-all publishing sites have reduced the costs of book production, and audiences may be reached more efficiently thanks to the rise of online retailers (Svedjedal, 2000;Thompson, 2010;van der Weel, 2019;Waldfogel, 2017). Developments in print technology, along with the substantial reduction in costs which they bring, have significantly lowered the barriers to entry and paved the way for new start-ups to enter the publishing field.…”