Linking Website Interactivity to Consumer Behavioral Intention in an Online Travel Community: The Mediating Role of Utilitarian Value and Online Trust

Jeon, Hyeongjin; Jang, Jyan-Chyun; Barrett, E.B.

doi:10.1080/1528008x.2016.1169473

Cited by 57 publications

(42 citation statements)

References 97 publications

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“…Abed (2018) insists that social influence and trust represent relevant components altering behavioral intention toward social commerce. Jeon et al (2017) emphasize that utilitarian value and online trust thoroughly further the connection between perceived website interactivity and repurchase intention. Hansen et al (2018) say that perceived risk and trust are decisive antecedents in end user decisionmaking, while risk-taking propensity influences behavioral intention directly.…”

Section: Introductionmentioning

confidence: 93%

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

et al. 2020

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This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers' purchase decision-making process, the determinant components of social commerce purchase intentions and attitudes, the effect of perceived risk on intention to go shopping in online settings, and consumer trust and buying behavior on online retailing platforms. The insights obtained from our research extend current knowledge as regards determinants of consumer attitudes and intentions toward online purchases, consumers' perceived shopping risk and repurchase behavior when buying products online, and perceived consumer online trust and purchase decisions. Limited research has considered consumers' decisionmaking processes on social commerce platforms by investigating how their perceptual attitudes, behavioral intentions, and immediate gratifications affect the purchase of products and services online. Our study addresses this gap and extends prior research by focusing on the relationship between online consumer purchase intention, social commerce adoption behavior, and consumers' trust together with risk factors affecting online buying decisions, in light of the characteristics of source credibility. Our findings point toward important avenues of research on psychological determinants of consumer engagement in social media, decision mechanisms lying behind evaluation of prices, the types of perceived risk incurred, and online repurchasing behavior and intention on social commerce platforms. Subsequent directions should clarify whether adoption of mobile payment services may shape online consumers' impulsive buying behavior and decision-making, especially under the influence of online product reviews.

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Section: Introductionmentioning

confidence: 93%

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

et al. 2020

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“…Qureshi et al's (2009) study, based on e-commerce and customer repurchase intention, also found a direct and indirect relationship between perceived website quality, perceived reputation, the perceived capability of order fulfillment, trust, and repurchase intention. Recently, Jeon et al (2017) investigated the mediating role of online trust and utilitarian value between the perceived website interactivity and online travel community. The analysis, based on 227 Amazon customers, found a significant mediating role of online trust.…”

Section: Trust In Online Shoppingmentioning

confidence: 99%

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Qalati

Vela

et al. 2021

Cogent Business & Management

211

112

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This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and online purchase intention. An online survey was used to collect data (356 valid responses) and SmartPLS structural equation modelling (PLS-SEM) was employed to hypothesize a model. Data were collected from September to December 2019. Results suggest the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship between trust in online shopping and purchase intention is moderated by perceived risk, showing that the relationship becomes stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website quality reputation, and online purchase intention. This work furthers web-store decision makers' understanding of the significant influence of trust and its mediating impact on online shopping and demonstrates how an increase in trust decreases the intensity of the impact of perceived risk on online purchase intention. To increase the number of sales and decrease the intensity of risk, companies must increase the level of trust, which mitigates risk and increases customer bonding with companies. As there is no consensus on the Sikandar Ali Qalati ABOUT THE AUTHOR Biography to be mentioned as per cogent policy for two authors. Sikander Ali Qalati has received his MBA in Marketing from Sukkur, IBA University. He is currently pursuing PhD in management science and engineering from Jiangsu University P.R. China. He has several publications in well-reputed SSCI journals and many more either in reviews or in process of completion, before joining Jiangsu University. He has 5 years of diverse work experience. His areas of interest are social media, brand management, management, marketing and entrepreneurship.

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“…Furthermore, Morgan and Hunt (1994) proffered that commitment and trust are the two key variables that mediate the success of any long-term relational exchange; especially in the online context (Casalo et al, 2007). For instance, Jeon et al (2016) found that online trust fully mediates the relationship between perceived website interactivity and repurchase intention among customers of a travel website. This is verified by Wang et al (2015) who statistically identified the mediating role of online trust between hotel website quality and customers' intentions to place a booking online.…”

Section: Ijbmmentioning

confidence: 99%

Online relationship marketing and customer loyalty: a signaling theory perspective

Boateng

2019

IJBM

105

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Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Linking Website Interactivity to Consumer Behavioral Intention in an Online Travel Community: The Mediating Role of Utilitarian Value and Online Trust

Cited by 57 publications

References 97 publications

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Online relationship marketing and customer loyalty: a signaling theory perspective

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