Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists

Abstract

Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA

A Study on the Relationship between Festival and Special Event Attitude, City Brand Image and Behavioral Intentions from the Perspective of Visitor

“…In previous studies, scholars have shown that the overall image of destination not only plays a role in the selection of tourists choosing a destination, but also affects the behavior of tourists in the future. Stylos et al (2017) studies and confirms that there is a significant positive impact between city image evaluations and the visitors' potential behavior intentions.…”

Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness

“…First, the revisit intention construct is relevant because it is the central element of loyalty (Oppermann, ) and, consequently, of the predisposition to return to a destination (Loureiro, ). Thus, this behavior has attracted the attention of academics and practitioners (Stylos, Bellou, Andronikidis, & Vassiliadis, ) because it is a central element of achieving financial objectives in the tourism context (Oppermann, ).…”

Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand

“…This could also attract the interest of new hosts to list their properties in Airbnb Inc. The findings could enhance the review system of the Airbnb platform, thus emphasizing the quality indicators that define satisfaction and ultimately loyalty, with the latter widely considered as a proxy of actual tourists' behavior (Stylos, Bellou, Andronikidis, & Vassiliadis, 2017).…”