Abstract:Purpose of the study: Women-owned SMEs in South Africa are plagued with numerous challenges that contribute to the slow growth and failure of their businesses. Among these challenges are inadequate managerial skills related to the formulation and implementation of suitable strategies. This study aimed to determine the influence of strategy implementation on financial performance and the survival of womenowned SMEs in Gauteng province, South Africa.Design/methodology/approach: The study followed a quantitative … Show more
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