Evocative Images: The Thematic Apperception Test and the Art of Projection. 1999
DOI: 10.1037/10334-008
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Linking personality and "scientific" psychology: The development of empirically derived Thematic Apperception Test measures.

Abstract: With this complex scheme, it took 7 pages to analyze a single TAT story, leading Tomkins (1947) to conclude that "this sample of the application of the scoring scheme may well discourage the reader from ever attempting to score the TAT" (p. 41).

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Cited by 15 publications
(13 citation statements)
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“…Nevertheless, gradual changes in scoring strategies yielded dramatic improvements in the psychometrics of the TAT and TATbased measures (e.g., Costantino & Malgady, 1999;Winter, 1999). For example, McClelland and Atkinson (1948) devised a scoring system that increased the predictive validity of the TAT, allowing researchers to predict important outcome variables such as achievement, persistence at challenging tasks, economic success, adaptation to life changes, job performance, and career choice (see McClelland, 1999, andWinter, 1999, for reviews).…”
Section: Swannmentioning
confidence: 99%
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“…Nevertheless, gradual changes in scoring strategies yielded dramatic improvements in the psychometrics of the TAT and TATbased measures (e.g., Costantino & Malgady, 1999;Winter, 1999). For example, McClelland and Atkinson (1948) devised a scoring system that increased the predictive validity of the TAT, allowing researchers to predict important outcome variables such as achievement, persistence at challenging tasks, economic success, adaptation to life changes, job performance, and career choice (see McClelland, 1999, andWinter, 1999, for reviews).…”
Section: Swannmentioning
confidence: 99%
“…Like the current measures of implicit self-esteem, the TAT is an indirect assessment tool that was devised in an effort to explore "unconscious processes.. .of which the subject [is] not aware" (Murray, 1973; as cited in Anderson, 1999, p. 36). Also like the implicit self-esteem measures, early versions of the TAT had weak psychometric properties such as poor interrater and internal reliabilities, low test-retest correlations, and weak correlations with self-report measures (e.g., Entwisle, 1972;Fineman, 1977;McClelland, 1980;Weinberger & McClelland, 1990;Winter, 1999).…”
Section: Swannmentioning
confidence: 99%
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“…Although tl1e PRF is often used in contemporary motive disposition research, the classic theorizing of McClelland, Atkinson, and Murray concerned primarily nonconscious motives, which could be measured only indirectly, via projective tests such as the Thematic Apperception Test (Murray, 1943) or the Picture Story Exercise (see Schultheiss & Pang, 2007;Winter, 1999). In other words, the PRF measures explicit motives (self-attributed motives, according to McClelland et al, 1989), which can be distinguished from implicit or nonconscious motives (McClelland et al, 1989).…”
Section: Studymentioning
confidence: 99%
“…Here, motives were aroused in participants through suitable motivational arousal conditions and the content of their picture stories were compared to groups of participants whose motives were not experimentally aroused (see Winter 1999). More up to date studies showed that the PSE-measured affiliation, power and achievement motives predict affective responses to incentives (e.g., Fodor et al 2006), direct attention (e.g.…”
Section: Three Examples Of Implicit Motive Measuresmentioning
confidence: 99%