2012
DOI: 10.1136/tobaccocontrol-2011-050282
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Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers

Abstract: Consistent with other studies, adult smokers' exposure to new pictorial HWLs in Mexico was associated with psychosocial and behavioural responses related to quit behaviour. Exposure to the complementary media campaign was associated with independent additive effects on campaign-related knowledge, and it enhanced psychosocial responses to pictorial HWLs.

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Cited by 54 publications
(58 citation statements)
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“…In addition, brand segment and SES differences in the likelihood of smoking from a plain pack could be due to the differential availability of plain packs by brand or residential area. The higher rate of recall of the mass media campaign among those with plain packs might be due to the accompanying large pack health warnings assisting the memorability or impact of the television messages, as has been found in past studies 16 17. However, the difference observed in past quitting behaviour between those with plain and branded packs is more consistent with differential choice.…”
Section: Discussionmentioning
confidence: 71%
“…In addition, brand segment and SES differences in the likelihood of smoking from a plain pack could be due to the differential availability of plain packs by brand or residential area. The higher rate of recall of the mass media campaign among those with plain packs might be due to the accompanying large pack health warnings assisting the memorability or impact of the television messages, as has been found in past studies 16 17. However, the difference observed in past quitting behaviour between those with plain and branded packs is more consistent with differential choice.…”
Section: Discussionmentioning
confidence: 71%
“…In contrast, campaigns and warning labels with constituent information in other countries have been associated with higher constituent awareness. 18,27 Participants overwhelmingly-and incorrectly-believed that tobacco companies' additives are responsible for most of the harmful and potentially harmful chemicals in cigarette smoke. Though most of the harmful health effects of smoking come from constituents formed when burning tobacco, manufacturers add ingredients to tobacco products, either to convey a specific taste or flavor, or for a specific purpose such as moisture provision or preservation.…”
Section: Discussionmentioning
confidence: 99%
“…16 Extant research about the public's perceptions of cigarette smoke constituents largely focuses on quantitative measures of awareness of tobacco product and cigarette smoke constituents and attitudes about tobacco and cigarettes. [17][18][19][20][21][22][23][24][25][26][27] Consequently, gaps remain in our understanding of how people think about chemicals in cigarette smoke, the natural language people use to talk about constituents, potential misperceptions about the origins and dangers of various constituents, and what people want to know about constituents. 23,26,[28][29][30] Previous research suggests that the public is largely unaware of the constituents in cigarettes and cigarette smoke, including those included on the FDA's abbreviated list of 18 harmful constituents.…”
Section: Introductionmentioning
confidence: 99%
“…The majority of evidence indicates that these mass media campaigns are effective in motivating individuals to think about quitting, try to quit, get help for quitting and stay quit (12)(13)(14)(15)(16)(17)(18)(19)(20)(21)(22)(23)(24)(25)(26)(27)(28)(29). At the population level, advertisements are also associated with decreases in cigarette consumption and smoking prevalence (13,15,16,19,(30)(31)(32)(33)(34)(35).…”
Section: Introductionmentioning
confidence: 99%