1995
DOI: 10.1111/j.1467-6486.1995.tb00339.x
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Linking Competitive Strategy and Manufacturing Process Technology

Abstract: This paper presents an empirically grounded study of the linkages between competitive strategy and manufacturing technology for 20 small manufacturers. It identifies the nature of strategy-technology linkages, the process by which the two align, the market and customer forces driving this alignment, and the consequences of failing to adopt appropriate new technologies. The paper proposes five propositions which are developed into a dynamic stratem-technology linkage model.

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Cited by 56 publications
(43 citation statements)
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References 34 publications
(16 reference statements)
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“…Market requirements are proven as key factors influencing the process selection decisions (Hayes andWheelwright, 1979, 1984) for different products and services. The relationship between the product/service aspects and the process selection decisions depends mainly on the congruence between the market characteristics and the specification of the operational strategy (Bozarth and Berry, 1997;Schroeder et al, 1995;Sheu, 1994;Kim and Lee, 1993).…”
Section: Operational Strategymentioning
confidence: 99%
“…Market requirements are proven as key factors influencing the process selection decisions (Hayes andWheelwright, 1979, 1984) for different products and services. The relationship between the product/service aspects and the process selection decisions depends mainly on the congruence between the market characteristics and the specification of the operational strategy (Bozarth and Berry, 1997;Schroeder et al, 1995;Sheu, 1994;Kim and Lee, 1993).…”
Section: Operational Strategymentioning
confidence: 99%
“…Several studies have examined the strategic group theory in the context of manufacturing strategy using Porter's generic business strategies of cost leadership versus differentiation (Schroeder, 1990;Schroeder et al, 1995) or business scope commitments and resource commitments (Sweeney and Szwejczewski, 1996). Schroeder (1990) found no clear link between Porter's generic strategies and technology but did observe an evolving relationship between the two as new technology emerges, rather than the traditional 'trade-off ' models (i.e., those that assume manufacturers must choose between fl exibility to produce a wide variety of products and cost-effi cient mass production).…”
Section: Strategic Groups and Firm Performancementioning
confidence: 99%
“…The selection of new process technologies (Honeycutt et al 1993;Schroeder et al 1995;Wathen 1995;Gagnon 1999;Beach et al 2000). It has been noted that a key element of accruing capabilities in flexibility comes from the utilisation of process technology where, again, the role of manufacturing/operations strategy can be pivotal (Kathuria and Partovi 2000).…”
Section: Operations Strategymentioning
confidence: 99%