Linking Branding Strategy to Ownership Structure and Financial Performance and Stability: Case of French Wine Cooperatives

Challita, Sandra; Aurier, Philippe; Sentis, Patrick

doi:10.1007/978-3-319-47331-4_145

Cited by 4 publications

(4 citation statements)

References 18 publications

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“…By extension, few members have an incentive to invest or retain equity in the cooperative to make collective investments in branding, research and development, or other activities with long-term payoffs [28]. Therefore, farmer cooperatives in general have relatively weak brand equity [11,29], which is problematic as competition in the agri-food industry is increasingly driven by product differentiation.…”

Section: Internal and External Characteristics Of Farmer Cooperativesmentioning

confidence: 99%

An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments

Grashuis

2018

Sustainability

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Farmer cooperatives have been portrayed in the literature as flawed and complex organizations with ambiguous objectives. However, research on the observed survival of farmer cooperatives in spite of their weaknesses and limitations is scarce, in part because academic attention to cooperative performance has been static and introspective. Using evidence collected from case studies and print media publications, this paper contributes to the literature with a qualitative study of farmer cooperatives which spurred survival and longevity by means of strategic adaptation in response to four current developments in the external environment: industry consolidation, consumer segmentation, price volatility, and policy change. The qualitative study concludes farmer cooperatives in general respond to such developments by means of organizational growth. Common strategies are vertical integration, geographic expansion, and portfolio diversification. While survival and longevity are promoted in theory, strategic adaptation also often facilitates the pursuit of investor-oriented as opposed to user-oriented objectives. In some scenarios, member ownership and control may become burdensome to the business and prompt conversion to another structure if further adaptation to internal and external developments is unsuccessful. More research is therefore needed to explore the dynamic and variable impact of strategy on cooperative survival.

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Section: Internal and External Characteristics Of Farmer Cooperativesmentioning

confidence: 99%

An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments

Grashuis

2018

Sustainability

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“…The above-presented results thereby reinforce prior findings in regard to the fulfillment of export success factors by German wine producers with a need to take action. Indeed, German wine producers need to create innovative, country-fitting offer designs [187][188][189]. Three of the presented concept ideas (sustainability; made in Germany; lifestyle) were rated as attractive vehicles to conquer export destinations.…”

Section: Discussionmentioning

confidence: 99%

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Dreßler

2023

Beverages

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With more than 40% of produced wine crossing borders, wine represents a truly global beverage. Wine export serves as a sales lever, especially for producers where home wine consumption diminishes but the global wine business is highly competitive. The literature tells that in competitive market innovation, customer centrism, and increasing sustainability are key. Wine export offerings need to meet the customer’s desires in the targeted foreign destinations. German wine providers have to catch-up in regard to destination-specific preferences so they can offer adaptation or suffer a competitive disadvantage in sustainability positioning. The main aims of this study were to validate the importance of sustainability in wine import and to explore destination-specific preferences and potential sustainable offer designs on the basis of new, fungus-resistant grape (FRG) wines by an explorative, qualitative approach. Evaluating the key export markets for German wine, the study delved into a performance assessment on how German providers who are marked by small-scale structures and fragmentation are positioned in regard to the primary purchasing factors in global wine competition, in regard to sustainability, and how to overcome performance gaps by tailoring destination-specific export offerings. In order to close a lack of research on destination-oriented sustainable wine offer design and to provide orientation for practitioners, an empirical study tested wine export offerings in the form of four concepts with a strong emphasis on sustainability and FRGs. More than 100 wine experts in the five key countries for German wine exports served to explore country preferences for offer elements and perceived performance of German wine producers. The interviews revealed (a) that sustainability is a must for wine export sales; (b) that German wine producers limp in sustainability reputation; (c) the existence of country-specific preferences allowing exporters to tailor their offerings to the specific needs in their ambition to increase export performance; (d) that German wine producers can potentially claim sustainability on the basis of a fitting concept; (e) FRGs are potentially suited to reposition innovatively and sustainably; (f) a playful exploitation of stereotypes for German suppliers is risky; (g) that an offer concept on sustainability and “made in Germany” characteristics (design, technology, and reliability) is highly regarded potentially allowing to escape price cutting in their key export destinations.

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“…Margin (Bresciani et al , 2016; Muñoz et al , 2021; Neves et al , 2022; Soler et al , 2017) and turnover (Challita et al , 2017) are decisive in this analysis since both are the components of the return on assets. Excessive indebtedness (Migliaccio and Tucci, 2019; Muñoz et al , 2021; Neves et al , 2021; Rodríguez-Cohard et al , 2021) is a clear and universally recognized threat to the survivability of companies.…”

Section: Literature Reviewmentioning

confidence: 99%

Financial resilience of Spanish wineries during the COVID-19 lockdown

Serrat

Àngels²,

Coenders³

2023

IJWBR

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Purpose This study aims to focus on the impact of COVID-19 on the Spanish wine sector and the financial resilience of Spanish wineries in the period 2019–2020. Design/methodology/approach The data set contains 355 limited companies of the Spanish wine sector which were active in the period 2019–2020. The explanatory variables used are size and age of the company, exports, subsidies and gender distribution in the workforce. The financial statements of the companies are treated as compositional data, using log-ratios for asset structure, leverage, margin, turnover and debt maturity. The first-difference estimator is used for the panel-data model relating the differences in the log-ratios between 2020 and 2019 to the explanatory variables. Findings In average terms, margin and turnover have significantly worsened between 2019 and 2020, while debt maturity has increased. A larger firm size, a greater age, a higher share of women in the workforce and subsidies have made wineries more resilient between 2019 and 2020. Originality/value To the best of the authors’ knowledge, this is the first financial statement analysis of the impact of COVID-19 in the winery sector.

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Linking Branding Strategy to Ownership Structure and Financial Performance and Stability: Case of French Wine Cooperatives

Cited by 4 publications

References 18 publications

An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments

An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Financial resilience of Spanish wineries during the COVID-19 lockdown

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