Linking big data analytical intelligence to customer relationship management performance

Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, Shenghao

doi:10.1016/j.indmarman.2020.10.012

Cited by 64 publications

(42 citation statements)

References 77 publications

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“…Research on digital marketing strategy along with the discussion of the best practices for strategic assimilation of DT has gathered significant attention in the literature over the past year (Busca and Bertrandias, 2020; Omenugha, 2018; Zhang et al. , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

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Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

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PurposeThis study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level.Design/methodology/approachThe study utilizes categorization and contextualization of qualitative methodologies to review the literature, using Scopus databases to collect 57 journals with 143 peer-reviewed papers as the main focus. The research gaps and DMCs were analyzed and synthesized and presented as collective categorization together with the proposed future direction framework.FindingsThis study proposed the relevance of digital marketing capabilities for businesses and the key measurement of business performance. The proposed dimensions of the digital marketing capabilities framework are to identify new research directions for both marketing and IT strands.Originality/valueThis study classify five main different themes in digital marketing incorporating with digital technologies (DTs) era and proposed relevance of digital marketing capabilities for businesses (B2C and B2B) and keys measurement of business performances.

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Section: Literature Reviewmentioning

confidence: 99%

“…There has been much research aimed at trying to initially investigate, explore, and propose a conceptual digital marketing framework adoption (i.e. the assimilation model) for businesses (Busca and Bertrandias, 2020; Omenugha, 2018; Zhang et al. , 2020).…”

Section: Introductionmentioning

confidence: 99%

Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

View full text Add to dashboard Cite

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“…And to strengthen the analytical component of law enforcement in the detection and analysis of content on the Internet through the introduction of information technology into law enforcement activities, the dissemination of knowledge about OSINT (search and analysis of information based on open sources) and in general the introduction of a new philosophy of crime and law enforcement, law enforcement which is an intelligence-led law enforcement activity (Zhang et al, 2020;Grigorenko & Sternberg, 2001). Thus, the materials of the article are of practical value for the higher education graduates of police specialties, police officers of the criminal block and specialists in the field of operational search activities.…”

Section: Discussionmentioning

confidence: 99%

Illegal drug trafficking on the internet

et al. 2021

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The relevance of the study is due to the change of activity of organized criminal groups involved in the circulation of psychoactive substances towards the organization of the mentioned activity through the Internet. The purpose of this work is to investigate the current problems of combating drug trafficking by using the worldwide web through contactless sale of narcotic drugs and psychotropic substances. It is necessary to strengthen the analytical component of law enforcement activities in the detection and analysis of content on the Internet through the introduction of information technology in law enforcement activities, the dissemination of knowledge about OSINT. The materials of the article are of practical value for the higher education graduates of police specialties, police officers of the criminal block and specialists in the field of operational search activities.

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“…Focusing on the relationship with new partners provides the support for assessing the quality of mutual cooperation in the long run (Foss and Saebi, 2017). It can be used to achieve a higher degree of relational integration between supply Business model design and mass customization chain partners (Zhang et al, 2020). By facilitating closer collaboration in a novel way, NBMD enables manufacturing firms to build more interest in customers and suppliers, thereby improving relational integration.…”

Section: Business Model Design and Supply Chain Integrationmentioning

confidence: 99%

Section: Theory and Hypotheses Developmentmentioning

confidence: 99%

Business model design and mass customization capability: is supply chain integration a missing link?

Cheng

Zhao

Feng

et al. 2022

BPMJ

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PurposeThis study aims to examine the impacts of the novelty-centered business model design (NBMD) and efficiency-centered business model design (EBMD) on mass customization capability (MCC), as well as the mediating role of supply chain integration.Design/methodology/approachUsing survey data from 277 Chinese manufacturing firms, we test the hypothesized relationships by conducting structural equation modeling.FindingsThe results indicate that both NBMD and EBMD have significantly positive impacts on product-oriented MCC and service-oriented MCC. In addition, three dimensions of supply chain integration play different mediating roles in the relationship between BMD and MCC. Specifically, relational integration partially mediates the impacts of NBMD and EBMD on service-oriented MCC, information integration partially mediates the impact of NBMD on product-oriented MCC and service-oriented MCC and operational integration partially mediates the impact of NBMD and EBMD on product-oriented MCC.Originality/valueThis study opens the “black box” in the relationship between business model design and MCC, which offers insights on the complex process of supply chain integration and considers business ecosystem for operational performance.

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Linking big data analytical intelligence to customer relationship management performance

Cited by 64 publications

References 77 publications

Digital marketing capability: the mystery of business capabilities

Digital marketing capability: the mystery of business capabilities

Illegal drug trafficking on the internet

Business model design and mass customization capability: is supply chain integration a missing link?

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