Link Recommendation to Augment Influence Diffusion with Provable Guarantees

Abstract

Link recommendation systems in online social networks (OSNs), such as Facebook's "People You May Know", Twitter's "Who to Follow", and Instagram's "Suggested Accounts", facilitate the formation of new connections among users. This paper addresses the challenge of link recommendation for the purpose of social influence maximization. In particular, given a graph 𝐺 and the seed set 𝑆, our objective is to select 𝑘 edges that connect seed nodes and ordinary nodes to optimize the influence dissemination of the seed set. This problem, referred to as influence maximization with augmentation (IMA), has been proven to be NP-hard.In this paper, we propose an algorithm, namely AIS, consisting of an efficient estimator for augmented influence estimation and an accelerated sampling approach. AIS provides a (1 − 1/e − 𝜀)approximate solution with a high probability of 1 − 𝛿, and runs in 𝑂 (𝑘 2 (𝑚 +𝑛) log(𝑛/𝛿)/𝜀 2 +𝑘 |𝐸 C |) time assuming that the influence of any singleton node is smaller than that of the seed set. To the best of our knowledge, this is the first algorithm that can be implemented on large graphs containing millions of nodes while preserving strong theoretical guarantees. We conduct extensive experiments to demonstrate the effectiveness and efficiency of our proposed algorithm. CCS CONCEPTS• Mathematics of computing → Graph algorithms; • Information systems → Social networks.