Linguopragmatic Aspects of Armenian Health Psas

Abstract

PSAs have developed in Armenia during the recent years. Though they are rather few in number, it is possible to group them thematically. One of the most important themes of Armenian PSAs is healthcare, with topics like prevention of smoking, HIV/AIDS, and Coronavirus infection. For the purpose of effectiveness, print PSAs incorporate linguistic texts and images. The intentional application of both linguistic and extra[1]linguistic means aims at fostering the illocutionary force of advertisements in promoting healthy lifestyle.