Linguocommunicative Strategies and Technologies of Conversational Commerce in English-Speaking Chatbots

Abstract

The article presents the results of studying linguocommunicative strategies and technologies of conversational commerce in English-speaking chatbots. The creation of chatbots as one of the priorities of innovative scientific and technical activities is based on natural language processing technologies as an interdisciplinary field of scientific and practical knowledge located at the intersection of computer science and linguistics and enabling computers not only to understand human, i.e. natural language, but also generate it and enter human-to-chatbot communication. In the course of a comprehensive analysis of theoretical data and empirical material, the role and place of chatbots in modern conversational commerce is established, on the basis of popular chatbots used by various companies a nomenclature of linguocommunicative strategies and technologies used for effective human-to-chatbot client-oriented communication is formed and the linguistic means of the realization of these strategies are examined and described.