Linguistic landscape of restaurants in a tourist city: do outdoor signs represent menus?
Abduljalil Nasr Hazaea,
Abdullah Alfaifi,
Bakr Bagash Mansour Ahmed Al-Sofi
Abstract:Purpose
This study aims to examine the language choices of outdoor signs and menus in addition to the functions of outdoor signs in restaurants in a Saudi tourist city, Abha. The primary focus is on identifying the extent to which outdoor signs accurately represent the language choices of restaurant menus.
Design/methodology/approach
The study developed a conceptual framework for the linguistic landscape (LL) of restaurants. It employed a quantitative approach to collect outdoor signs and menus of 75 sampled … Show more
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