Linguistic brand management of tourist destination

Mityagina, Vera; Novikova, Elina; Charfaoui, Emilia; Opalkova, Jarmila

doi:10.18355/xl.2018.11.02.44

Cited by 2 publications

(6 citation statements)

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“…The НольБоль, ПРОПРО ГРУППА, POLPOLPOL.RU, Нанобанька, AVTO-OVCHINKA, HAPPY-ИДЕИ. Some attempts are made to study the perception of new company and brand names in Russian linguistics naming and psycholinguistics in the works [1][2][3][4].…”

Section: Methodsmentioning

confidence: 99%

“… Юристlawyer (8); юристы -lawyers (3); юриспруденция -jurisprudence (2); юридическая кантора -legal company -legal office; юридическая компанияlaw firm; юридическая подготовкаlegal training; юридическая помощь -legal assistance; юридическая проверка -legal diligence; юридические услугиlegal services; нотариусnotary (3); нотариальная контора -Notarial office; адвокатattorney; право -law (2); судcourt (2); бумаги -papers (2); документыdocuments (2); законlaws (2).…”

Section: Semantic Gestalt Of the Af "Aудит-налоги-право"unclassified

“… Pancake snack (2); Pancakes and snacks (2); Snacks ? ; Snack; Cheese Snack; Cracker (2); Sweet (2); cookies (2); bakery products; shawrma; tea.…”

Section: блинCheek (Blincheek)mentioning

confidence: 99%

“… Pancake snack (2); Pancakes and snacks (2); Snacks ? ; Snack; Cheese Snack; Cracker (2); Sweet (2); cookies (2); bakery products; shawrma; tea. Thus, the analysis of semantic zones and types of reactions allows us to conclude that for our respondents the name БЛИНСHEEK is connected with food, pancakes and snacks, which can be eaten quickly at an appropriate fast-food cafe.…”

Section: блинCheek (Blincheek)mentioning

confidence: 99%

“…The structure of the AF shows the duality of the perception of the name: there are reactions in the core and periphery expressing the recognition of the idea of the developer and reactions that demonstrate the vagueness of semantics. Stable links between the stimulus (the Russian component Блин, that can also be translated as Damn) and reactions manifest themselves in semantic zones (1,2,3,4,8) related to food and fast food and implemented in the reactions of the three structural parts of the AF. Clearly formed large nucleus (reaction rank above 2 is 44%) with near periphery (rank 2 -19%).…”

Section: блинCheek (Blincheek)mentioning

confidence: 99%

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Specifics of Compound Company Names Perception on the Materials of Association Experiment

Zakharova-Sarovskaya¹,

Zakharova²

2019

Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019)

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The article describes the data of an association experiment on the perception of various structural and semantic groups of composites, i.e. typical representatives of the most productive traditional vs creative methods, graphic representation, techniques and models of composition. Differences were found in the association fields of 'clear' and 'unclear' names concerning the prevailing types of reactions, the composition and number of semantic zones; as well as their correlation (or lack of the latter) with information about the actual company's activities. Assessment reactions or reflections about the linguistic phenomena themselves (structure models and components) were revealed in each of the analyzed association fields. The poles of the assessment of each name range from positive to sharply negative and also emotional. Reflection in the perception of company names is also manifested in the dialogue mode of reactions for unclear names and significant number of reactions to the structure of derived comples company names formed by unusual models. The incomprehensibility and unusualness of new names manifest in reaction-explanations, when respondents give detailed interpretations, and, thus, try to comprehend the unusual combination of components, structure and content representation (borrowings, transliterations, metagraphic tools). For incomprehensible names, the field core is formed by lower-order echolalic reactions or phonetic reactions.

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Section: Methodsmentioning

confidence: 99%

Section: Semantic Gestalt Of the Af "Aудит-налоги-право"unclassified

“… Pancake snack (2); Pancakes and snacks (2); Snacks ? ; Snack; Cheese Snack; Cracker (2); Sweet (2); cookies (2); bakery products; shawrma; tea.…”

Section: блинCheek (Blincheek)mentioning

confidence: 99%

Section: блинCheek (Blincheek)mentioning

confidence: 99%

Section: блинCheek (Blincheek)mentioning

confidence: 99%

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Specifics of Compound Company Names Perception on the Materials of Association Experiment

Zakharova-Sarovskaya¹,

Zakharova²

2019

Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019)

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Homo Tornus and Individual Development by Means of Tourism: Current State and Limitations

Кузнецова

2022

Man and Education

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The problem of human development in tourism is one of the least studied. In a modern, innovative model of tourism within the experience economy, the motives and interests of customers, the life experience of a traveling person as a developing person, are leading in the development, implementation and evaluation of tours. The purpose of the study is to analyze the problems, opportunities and limitations of human development by means of tourist travel. The article presents the results of a theoretical study of the problem of human development by means of tourist travel, it is shown that without special efforts in many types of tourism the developing potential of organized and "wild" travel is updated weekly, is not used, groups of general, special and special methods of human development in tourism are identified. In modern tourism, two trends in human development collide: to the development and improvement of man and culture, including tourism, and to the degradation of man and culture. This underlines the urgency of organizing and implementing programs and technologies of psychological and pedagogical support for individual tourists and tourism in general, starting from traditional consumerist-oriented mass tourism programs, including niche tours of interest, and ending with adventure tours (development activation). Tourism is a way of introducing a Homo tornus to the civilizational heritage and a way of transforming oneself as a person, partner, student and professional. Scattered impressions offered by tourism as an agent of the “cultural industry” are a significantly smaller resource for human development than involvement in the thousand-year experience of the formation and development of mankind. A person who is familiar with the civilizational heritage of his country and humanity is capable and ready to become and develop as a subject of culture, not only to exist as an object facing uncontrollable events from outside.

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Linguistic brand management of tourist destination

Cited by 2 publications

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Specifics of Compound Company Names Perception on the Materials of Association Experiment

Specifics of Compound Company Names Perception on the Materials of Association Experiment

Homo Tornus and Individual Development by Means of Tourism: Current State and Limitations

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