“…Social representations theory has been used to examine representations of drinking patterns of both women and men (da Silva & Padilha, 2011; Demers, Kishchuk, Bourgault, & Bisson, 1996; da Silva & de Souza, 2005; Trocki, Michalak, & Drabble, 2013) and in regard to men and HIV/AIDS (Camargo & Bousfield, 2009; Goodwin et al, 2004; Joffe, 2003; Páez et al, 1991; Riley & Baah-Odoom, 2010). Because social representations emerge through the interaction between individuals, the idea that is represented, and the social groups within which representations make sense (Bauer, 1999), this framework is particularly useful for analyses of individual and collective meaning as well as ways that ideas may vary between groups.…”