“…Due to the conjunction of huge expenditure and latent inefficiencies, competitive advertising has always been occupying a front‐and‐center place in marketing, among which the bilinear system is one of the most important. Recently, the authors have tackled the partially observed stochastic differential game on Markov jump linear system [
1] and the bilinear competitive advertising problem on finite‐time horizon [2, 3]. The state equations () as follows describe the dynamics of advertising expenditure
and the market share
of player
and
as there are two firms in the competition.…”