I analyse a series of natural quasi-experiments -centred on betting exchange data on the Wimbledon Tennis Championships -to determine whether information processing constraints are partially responsible for mispricing in asset markets. I find that the arrival of information during each match leads to substantial mispricing between two equivalent assets, and that part of this mispricing can be attributed to differences in the frequency with which the two prices are updated inplay. This suggests that information processing constraints force the periodic neglect of one of the assets, thereby causing substantial, albeit temporary, mispricing in this simple asset market.Traders are bombarded with information on the macroeconomy, industrial sectors and on individual firms. This information comes in a variety of forms: newspaper articles, blogs, tweets, meetings, broker phone calls and colleague's emails. Even if traders are attentive and receive all of this raw information, it is inevitable that they will be unable to process it effectively, to deduce the implications for all of the assets (including potential assets) in their portfolio. In this article, I investigate whether these information processing constraints have an effect on the level of mispricing in asset markets.I use a series of natural quasi-experiments centred on Betfair betting exchange data from the Men's Wimbledon Singles Tennis Championships of 2011 and 2012. Trading is conveniently divided between pre-match periods (when little or no information arrives) and so-called 'inplay' periods during the match (when information is arriving constantly). I hypothesise that the arrival of information means that traders' information processing constraints suddenly become binding. While before the match, bettors had time to assess and price the likelihood of, for example, a Roger Federer win and a 3-1 Roger Federer win, during the match they are unable to process the implications of new information for both these bets. Faced with this constraint, bettors may choose to update the value of the bet on Roger Federer to win rather than the bet on the specific score by which Federer will win. In other words, despite having all the necessary raw information to price both bets, information processing constraints may mean that the value of certain assets are not updated in a timely fashion, and therefore mispricing is temporarily observed.