Limited paternalism and the Pontius Pilate Plight

Mutuality: A root principle for marketing ethics

“…The reason is that it is a very short paper which restricts itself to a consideration of sales situations, while I am interested in the full arch of the relationship seller-buyer. The thesis of that article was further discussed in Walters (1989) and Brockway (1993).…”

Responsible Alcohol Service: Ethics and the Licensee

“…selling what the customer wants, providing accurate information about the product and using low pressure selling techniques [Roman and Munuera, 2005: 474]. Walters [1985] offered the concept of limited paternalism, by which sales staff should disclose all relevant information about a product to assist the purchase decision of the customer. This may be insufficient if the salesperson has serious ethical doubts about the product.…”

The attitude of a town's pub licensees to their responsibilities

“…Dubinsky & Mattson (1979: 70) studied 'role conflict and ambiguity, experienced by retail salespeople' and found that inadequate training created the role ambiguity while incompatible job demands or expectations caused the role conflict. Walters (1985) discussed the concept of limited paternalism, by which a salesperson would disclose all relevant information about a product, so as to enable the customer to make an informed decision about whether or not to buy it. However, mere disclosure could be insufficient if the salesperson has serious ethical doubts about the product.…”