Limitations on Digital Communication in Malaysia: Concept Paper

Abstract

Nowadays digital communications have become an essential part of our daily lives and this has become even more prevalent since the Covid-19 pandemic outbreak. To ensure their market sustainability and relevance, most organizations must adapt and even accelerate the implementation of digital communication in their daily operations. However, not all organizations can keep up at the same rate as others. Therefore, this concept paper aims to identify and analyse the limitations of digital communication along with risk mitigation strategies for organizations. These findings emphasise the importance of researching risk mitigation strategies for organisations. There are five limitations of digital communication which are (1) Ethics via ethical communications may improve business performance and minimize exposure to risk (2) Retention of traditional communication methods may be shifted by the availability of social media channels (3) Organization and Individual Readiness and Competency on digital communication determines the efficiency of organizational performance (4) Digital Communication Tools such as augmented reality and virtual reality will help organization achieve greater heights in delivering their products to customers (5) Government rules and regulations have a significant impact on encouraging digital innovation and new technologies. The study focused on critical governance elements required for digital communications, which are qualitative in nature and difficult to measure. Even though quantitative methods have been used in previous studies, there is still a need for a global empirical study to generalise findings. This paper adds to the limited literature on the limitations of digital communications by conducting Theory-Based studies that can assist organisations in emphasising the importance of researching risk mitigation strategies for organisations.