Abstract:It has been argued that ritual has been sacrificed to give way to modern event management techniques that prioritise economic viability and stakeholder satisfaction over the ritual purpose of the event (Brown and James, 2004). In this chapter, the authors reject this argument, and instead propose that ritual is undergoing a new resurgence in terms of its impact on event design for sport events. The work contributes to existing research on the symbolic relationship between ritual and liminality in such liminoid… Show more
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