Limbic platform capitalism: understanding the contemporary marketing of health-demoting products on social media

Lyons, Antonia C.; Goodwin, Ian; Carah, Nicholas; Young, Jessica; Barnes, Angela Moewaka; McCreanor, Tim

doi:10.1080/16066359.2022.2124976

Cited by 12 publications

(6 citation statements)

References 47 publications

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“…Specifically, we need to reduce the marketing and unfettered promotion of alcohol that creates and reinforces meanings around home drinking practices. This is particularly important on (unregulated) social media platforms where alcohol can be marketed, purchased and delivered to homes in one smooth online flow (see [38]). By limiting the availability, accessibility and acceptability of alcohol we may disrupt its ubiquitous, ordinary and 'automatic' nature in homes and societies.…”

Section: Discussionmentioning

confidence: 99%

Home drinking practices among middle‐class adults in midlife during the COVID‐19 pandemic: Material ubiquity, automatic routines and embodied states

Lyons

Young

Blake

et al. 2023

Drug and Alcohol Review

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Introduction: Harmful drinking is increasing among mid-life adults. Using social practice theory, this research investigated the knowledge, actions, materials, places and temporalities that comprise home drinking practices among middleclass adults (40-65 years) in Aotearoa New Zealand during 2021-2022 and post the COVID-19 pandemic lockdowns.Methods: Nine friendship groups (N = 45; 26 females, 19 males from various life stages and ethnicities) discussed their drinking practices. A subset of 10 participants (8 female, 2 male) shared digital content (photos, screenshots) about alcohol and drinking over 2 weeks, which they subsequently discussed in an individual interview. Group and interview transcripts were thematically analysed using the digital content to inform the analysis. Results: Three themes were identified around home drinking practices, namely:(i) alcohol objects as everywhere, embedded throughout spaces and places in the home; (ii) drinking practices as habitual, automatic and conditioned to mundane everyday domestic chores, routines and times; and (iii) drinking practices intentionally used by participants to achieve desired embodied states to manage feelings linked to domestic and everyday routines.Discussion and Conclusions: Alcohol was normalised and everywhere within the homes of these midlife adults. Alcohol-related objects and products had their own agency, being entangled with domestic routines and activities, affecting drinking in both automatic and intentional ways. Developing alcohol policy that would change its ubiquitous and ordinary status, and the 'automatic' nature of many drinking practices, is needed. This includes restricting marketing and availability to disrupt the acceptability and normalisation of alcohol in the everyday domestic lives of adults at midlife.

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Section: Discussionmentioning

confidence: 99%

Home drinking practices among middle‐class adults in midlife during the COVID‐19 pandemic: Material ubiquity, automatic routines and embodied states

Lyons

Young

Blake

et al. 2023

Drug and Alcohol Review

Self Cite

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“…The activities of media corporations can influence population health and well-being ( Brown and Witherspoon, 2002 ), including the role they play in framing health issues ( Weishaar et al , 2016 ). Social media sites have become central to how young people connect and socialize, express their creativity, become engaged in debates and discussions and form their identities ( Juvalta et al , 2023 ; Lyons et al , 2023 ). For the health promotion and public health communities, they have also provided unique ways to connect with young people ( Ferretti et al , 2023 ; McCashin and Murphy, 2023 ; Taba et al , 2023 ), and have been powerful platforms to motivate activism and advocacy around important health and social issues, such as the climate crisis ( Boulianne et al , 2020 ; Knupfer et al , 2023 ).…”

Section: The Impact Of Traditional and Digital Media As A Cdohmentioning

confidence: 99%

Children, young people and the Commercial Determinants of Health

Pitt,

McCarthy,

Arnot

2024

Health Promotion International

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The commercial determinants of health (CDoH) have a significant impact on the health and well-being of children and young people (subsequently referred to as young people). While most research has focused on the influence of harmful industry marketing on young people, more recent CDoH frameworks have emphasized that a range of commercial systems and practices may influence health and well-being. Focusing on the impact of traditional and digital media, contemporary marketing strategies and corporate production and consumption processes, the following article outlines the impact of the CDoH on the health and wellbeing of young people. The article also provides evidence about how young people conceptualize the impact of corporate actors on health, and their involvement in advocacy strategies to respond. The article recommends that when collaborating with young people to understand the impacts of and responses to the CDoH, we should seek to diversify investigations towards the impact of a range of corporate tactics, systems and structures, rather than simply focusing on the impacts of advertising. This should include considering areas and priorities that young people identify as areas for action and understanding why some young people are more vulnerable to commercial tactics than others. Youth are powerful allies in responding to the CDoH. Public health and health promotion stakeholders could do more to champion the voices of young people and allow them to be active participants in the decisions that are made about harmful commercial practices and health.

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“…Engaging people who are online with the marketing (through likes, shares, competitions, activations, and so on) encourages consumer-driven socialising and tying products into people's identities. These processes are intensified with smartphones, where the marketing is not confined to time or place and appears on a device that is used frequently throughout the day (Lyons et al, 2023).…”

Section: Digital Marketing Of Harmful Commodities: Insidious Opaque A...mentioning

confidence: 99%

Regulating the Digital Environment to Protect Users from Harmful Commodity Marketing

Sing,

Lyons

2024

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Although the creators of the world wide web never intended it to be regulated by state intervention, the rapid evolution of the online environment has necessitated regulation of certain aspects of the digital ecosystem. Harmful commodity marketing (e.g., alcohol, vaping and unhealthy food and beverage product marketing) on social media and in digital spaces has been linked to adverse health outcomes and there have been calls for its regulation. In this commentary we explain why this is important and consider how such regulation could be achieved.

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Limbic platform capitalism: understanding the contemporary marketing of health-demoting products on social media

Cited by 12 publications

References 47 publications

Home drinking practices among middle‐class adults in midlife during the COVID‐19 pandemic: Material ubiquity, automatic routines and embodied states

Home drinking practices among middle‐class adults in midlife during the COVID‐19 pandemic: Material ubiquity, automatic routines and embodied states

Children, young people and the Commercial Determinants of Health

Regulating the Digital Environment to Protect Users from Harmful Commodity Marketing

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