Liking and loaning.

Golightly, Carole; Huffman, Devereaux M.; Byrne, Donn

doi:10.1037/h0033746

Cited by 53 publications

(15 citation statements)

References 7 publications

(7 reference statements)

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“…For example, in a laboratory experiment, Golightly, Huffman, and Byrne (1972) demonstrated that the amount of money subjects were willing to lend to others increased as their attitudinal similarities increased. Unlike many other forms of capital, social capital increases rather than decreases with use.…”

Section: Cognitive Capital: Shared Normsmentioning

confidence: 97%

“…If a community places an emphasis on entrepreneurial spirit, it would be more willing to accept failure and open up access to parties for the exchange of information and resources. For example, in a laboratory experiment, Golightly, Huffman, and Byrne (1972) demonstrated that the amount of money subjects were willing to lend to others increased as their attitudinal similarities increased. Unlike many other forms of capital, social capital increases rather than decreases with use.…”

Section: Cognitive Capital: Shared Normsmentioning

confidence: 99%

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Roles of Social Capital in Venture Creation: Key Dimensions and Research Implications*

Liao

Welsch

2005

J Small Business Management

364

317

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This study was built upon Nahapiet and Ghoshal's three dimensions of social capital-structural, relational, and cognitive. It addresses three research questions:(1) Are there significant differences in social capital between nascent entrepreneurs and the general public (control group)? (2) Are there significant differences in social capital between technology and nontechnology nascent entrepreneurs? (3) How do the three dimensions of social capital interact among themselves across different sample groups? These questions were examined by using the Panel Study of Entrepreneurial Dynamics data set. Results suggest that there are no significant differences in various dimensions of social capital between nascent entrepreneurs and the general public. What differentiates the two groups is not the amount of social capital but the patterns of association among its different dimensions. Additionally, the

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Section: Cognitive Capital: Shared Normsmentioning

confidence: 97%

Section: Cognitive Capital: Shared Normsmentioning

confidence: 99%

Roles of Social Capital in Venture Creation: Key Dimensions and Research Implications*

Liao

Welsch

2005

J Small Business Management

364

317

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“…There is strong evidence from these studies that in many walks of life, attractive people fare much better than those considered less attractive. For example, attractive people are more likely to be chosen as group members for teams (Zimmerman and Dahlberg 2008) and attractive loan applicants tend to be more successful than those perceived to be less attractive (Golightly, Huffman, and Byrne 1972). Physically attractive job applicants are treated more positively during the employment selection process and receive higher starting salaries due to the attractiveness factor (Stevenge and McKay 1999).…”

Section: Physical Attractiveness Stereotyping (The Beauty Effect)mentioning

confidence: 99%

The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter

McColl

Truong

2013

Journal of Personal Selling & Sales Management

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The use of virtual environments as a support platform for demonstrating products and providing after-sales advice is today relatively commonplace. The Web-video interface represents a fundamental shift away from traditional selling atmospherics where the facial appearance of sales personnel replaces many traditional dimensions of service quality. Although salesperson attractiveness has previously been studied empirically, research into facial attractiveness remains scant. As gender has been proposed as a moderating factor in dyadic selling relationships, this study employs an experiment to test the combined effects of salesperson facial attractiveness, complainant gender, and salesperson gender, on three customer evaluations-satisfaction, perceived quality, and loyalty intentions-during a Web-video encounter. The findings show that facial appearance significantly affected satisfaction at the encounter level although not perceptions of overall service quality or intentions to repurchase. In addition, the study found that dyad gender mismatching resulted in higher customer satisfaction scores for an attractive salesperson. Based on these results, managerial implications and opportunities for future research are discussed.

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“…For example, Baskett (1973) found that applicants with attitudes dissimilar to the raters' were given lower starting salaries than applicants with similar attitudes. Golightly, Huffman, and Byrne (1972) found that similar attitudes held between loan officers and loan applicants were positively related to attraction toward the applicant and loan approval amount. Turban and Jones (1988) found that perceived similarity was moderately correlated with performance ratings (r = .37) and pay ratings (r = .31; p. 230).…”

Section: "Similar To Me" Effectmentioning

confidence: 92%

Racial Identity as a Moderator of the Relationship Between Perceived Applicant Similarity and Hiring Decisions

O’Leary

Durham

Weathington

et al. 2008

Journal of Black Psychology

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While most research on the impact of race on employment evaluations has focused on non-Blacks' perceptions of hiring decisions, the current study extends existing research by focusing on such perceptions in a Black sample. Relying on similarity theory and identity theory, this study hypothesized that the selection-related decisions made by Black raters would be influenced by perceived similarity and elements of Black identity. Specifically, it was proposed that Black identity, as measured by the model of racial identity, would moderate the relationship between perceived similarity and recommendations to interview and hire job applicants. The results provided partial support for a “similar to me” effect for Black raters but failed to support the hypothesized moderation.

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Liking and loaning.

Cited by 53 publications

References 7 publications

Roles of Social Capital in Venture Creation: Key Dimensions and Research Implications*

Roles of Social Capital in Venture Creation: Key Dimensions and Research Implications*

The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter

Racial Identity as a Moderator of the Relationship Between Perceived Applicant Similarity and Hiring Decisions

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