Event Impact 2017
DOI: 10.4324/9781315181356-7
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Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival

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“…Much of this literature focuses on comparing and contrasting results from q‐factor analysis with the more traditional r‐factor analysis. In these studies, results from the two methods are generally viewed as highly similar (Eyvindson et al., ; Havlikova, ; ten Klooster, Visser, & de Jong, ; Thompson et al., ), with certain caveats. Both Eyvindson et al.…”
Section: Discussionmentioning
confidence: 99%
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“…Much of this literature focuses on comparing and contrasting results from q‐factor analysis with the more traditional r‐factor analysis. In these studies, results from the two methods are generally viewed as highly similar (Eyvindson et al., ; Havlikova, ; ten Klooster, Visser, & de Jong, ; Thompson et al., ), with certain caveats. Both Eyvindson et al.…”
Section: Discussionmentioning
confidence: 99%
“…Both Eyvindson et al. () and Havlikova (), for example, note that the focus of the q‐sort data on subjectivity can lead to different interpretations of very similar results, and Thompson et al. () note that differences between the two can often be attributed to the typically smaller sample size in q‐sort studies.…”
Section: Discussionmentioning
confidence: 99%
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