“…Although beginning to acknowledge liking as an increasingly popular social function (Jin, Wang, Luo, Yu, & Han, 2011) some studies refer to Likes as "non-text feedback" (Burke, Marlow, & Lento, 2009) and "lightweight interaction" (Backstrom, Kleinberg, Lee, Danescu-Niculescu-Mizil, & Max, 2013;Burke, Kraut, & Marlow, 2011). Jang and colleagues refer to Likes, Favorites (on Twitter) and Re-pinning (on Pinterest) as "micro expressions" (Jang, Han, Shih, & Lee, 2015) and Meixner and Marlow describe Likes as "endorsement of content" (Meixner & Marlow, 2017). Taking a slightly different approach and exploring the social value of Likes, some studies have concluded that Likes can serve as tokens of emotional gratification and support.…”