2022
DOI: 10.1177/14673584221095176
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Light at the end of a very dark tunnel: An examination of the survival and recovery strategies of Iranian tourist accommodation businesses during the Covid-19 pandemic

Abstract: The COVID-19 pandemic enters year three, with no end in sight. Among hoteliers, small family run businesses have been among the hardest hit. We interview owners of small Iranian Eco-tourism lodges (Ecolodges). Using MAXQDA 2020 software, thematic analysis revealed 10 main themes, condensed into five discussion topics. Stakeholder theory shapes our discussion of findings, revealing roles of internal and external stakeholders. Findings also include the reactive and innovative strategies ecolodges use to stay ope… Show more

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Cited by 6 publications
(5 citation statements)
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“…Given Iran's higher number of COVID‐19 cases, it became a less favourable country for international visitors. Accessing up‐to‐date government‐imposed rules (Salari & Murphy, 2022) was another strategy, ensuring that businesses would not face closure. Some destinations adopted the strategy of staying informed about COVID‐19 through social media, gaining insights and ideas from other countries with small tourism businesses.…”
Section: Resultsmentioning
confidence: 99%
“…Given Iran's higher number of COVID‐19 cases, it became a less favourable country for international visitors. Accessing up‐to‐date government‐imposed rules (Salari & Murphy, 2022) was another strategy, ensuring that businesses would not face closure. Some destinations adopted the strategy of staying informed about COVID‐19 through social media, gaining insights and ideas from other countries with small tourism businesses.…”
Section: Resultsmentioning
confidence: 99%
“…Secondly, co-occurence and thematic analyses (Chia and Xiong, 2022; Kajla et al, 2022; Salari and Murphy, 2022) were conducted using Leximancer software (edition 5.0). The default setting was used for concept seed identification, then similar concepts (e.g.…”
Section: Methodsmentioning
confidence: 99%
“…The dramatic changes that the COVID-19 pandemic brought to the tourism and hospitality sector determined a growing interest for matters related to tourism vulnerability and resilience (Boto-García and Mayor, 2022;Duro et al, 2022;Duro et al, 2021), to the economic effects that such an event can cause on tourist destinations (Allan et al, 2022;Cardenete et al, 2022) or to the most efficient and sustainable policies and strategies for recovering after the pandemic (Aldao et al, 2021;Khalid et al, 2021;Salari and Murphy, 2023;Wu et al, 2021). However, before investigating and discussing complex matters concerning the recovery of the sector and the implemented policies and strategies, a natural first step has been to assess the impact that the pandemic had on the tourism sector and, in particular, on the tourism demand.…”
Section: Literature Review the Tourism Sector During The Covid-19 Pan...mentioning
confidence: 99%