“…In terms of their location and based on the literature which explored both customers and practitioners, boutique hotels were most frequently situated in urban or city centres (Chang, 2010;Chang and Teo, 2009;Dev and Keller, 2014;Gross and Pullman, 2012;Han and Lee, 2021;Qian et al, 2020;Quadri-Felitti et al, 2022;Stranneg ard and Stranneg ard, 2012;Truong et al, 2020). Some were found in sub-city locations, which are areas outside, yet in close proximity to city centres (Han and Lee, 2021), amongst natural elements/rural areas (Han and Lee, 2021;Wang et al, 2019;Xiang et al, 2022) or in world heritage sites. Boutique hotels located in urban centres included, for example, hotels situated in Rue Saint Honor e, Paris (Stranneg ard and Stranneg ard, 2012), in Chinatown, Singapore (Chang, 2010;Chang and Teo, 2009), close to Union Square in the USA (Gross and Pullman, 2012), in Chennai, the movie capital of India (Dev and Keller, 2014) and in Yazd, Iran .…”