Lifelong Education - The Projected Vision  of the Regional Development

Šindleryová, Ivana Butoracová

doi:10.5593/sgemsocial2015/b12/s3.078

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Anyway, detailed division of online social media is considered to be very difficult, because the individual media overlap (Karlí ek, Král, 2011). Social media helppopularize the actual topic and researchin the field ofpublic administration of EU countries, higher education andgenderdiversity (Kot, lusarczyk, 2012;lusarczyk, Broniszewska, 2014;Constantin, 2013;lusarczyk, Herbu , 2015;Tej, Ali Taha, Sirková, 2013;Butoracová Šindleryová, 2015;Goncharuk, 2015). It can be said, that communication via social media is one of the fields that have turned into a communication universe defined by Smarandache and Vl du escu (2014) which has its own identity and profile.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Using of Selected Social Media in Slovakia and Poland – Comparative Study

Kot¹,

Ferencová²,

Kakalejčík³

2016

MJSS

View full text Add to dashboard Cite

Web 2.0 significantly affects the way how companies carry out product promotion. The Internet is almost infinite source of information, including brand and product information. As users browse the Internet in order to find solution that will fulfill their needs, content generated by company can affect consumer's decision in purchasing process. This article was focused on determining whether online media are used while searching information about products before purchase and whether users from Slovakia and Poland complete the purchase based on the information gathered from these media. The results of questionnaire survey shown that there is not significant difference between the use of selected online media for intended purchase between Slovak and Polish customers.However, difference between customers from selected countries was found in online media usage in already completed purchases. It was also found that emerging media in the environment of the Polish market are used in a greater way than in the Slovak market.

show abstract

Section: Theoretical Frameworkmentioning

confidence: 99%