Library public relations practice management: Challenges for academic library public relations practitioners in Nigeria

Abstract

The interdependency among academic library publics that has become a necessity has ushered in accelerated demand for quality library resources and services. It therefore behooves on academic libraries that want to remain relevant to encourage effective and efficient library public relations practice management. This paper therefore explores library public relations practice management with particular reference to challenges for academic library public relations practitioners in Nigeria. To achieve this, the paper identified, reviewed and analyzed major concepts and looked at the purpose of library public relations practice management in academic libraries. It also discusses the need for library public relations practice management in academic libraries and skills requirements for library public relations practitioners in the management of library public relations practice in academic libraries. The paper also discusses challenges of library public relations practice management such as inadequate financial allocation and the absence of media acceptance. It recommends, among others, that funds be made available for academic libraries for effective and efficient library public relations practice management.