Libertarianism(s) versus Postmodernism and 'Social Justice' Ideology

The Limiting of the Impact of Proxy Culture Wars by Religious Sensitivity: The Fight of Neo-Pentecostal Churches against LGBTQ Rights Organizations over Uganda’s Future

“…On the other hand, the progressivists are devoted to the universal ideal of expanding human rights (Hunter and Wolfe 2006, p. 2;Fumanti 2017). They also fight suffering throughout the globe, but through the lens of "social justice," "identity group politics," and "intersectionalism" (Murray 2019, p. 12;Rectenwald 2019). Their ideology is mostly derived from the left-wing of the political spectrum, and post-modernism (Allen and Flynn 2018;Fernández-Aballí 2016;Murray 2019;Rectenwald 2019).…”

“…They also fight suffering throughout the globe, but through the lens of "social justice," "identity group politics," and "intersectionalism" (Murray 2019, p. 12;Rectenwald 2019). Their ideology is mostly derived from the left-wing of the political spectrum, and post-modernism (Allen and Flynn 2018;Fernández-Aballí 2016;Murray 2019;Rectenwald 2019). It follows that they interpret the reality as constructed all-the-way-down, that reason and power are the same (Lyotard 1984;Foucault 1978), all the widespread oppression lies in the cultural West, and the highest virtue lies in social activism (Hicks 2011;Hartman 2015;Rectenwald 2019).…”

LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability

“…According to the stakeholder theory, LGBT-WEP influences how an organization is perceived externally. With an increased focus on social progressivism, stakeholders are sensitive to the “wokeness” of the company (Rectenwald 2019). As such, customers, as critical stakeholders, may perceive the firm’s commitment to equality for sexual minorities as a signal of organizational commitment toward their employees.…”

The Powers and Perils of Societal Advertising

“…‘ see the love ’) against bigotry, bullying, discrimination and stereotypes of any sort. Despite their high frequency of occurrence, societal advertising campaigns are regularly being rejected by a significant number of consumers and are often dismissively characterized as forms of ‘woke or conscious capitalism’, ‘woke washing’, ‘corporate virtue signaling’ and ‘wokevertising’ (Goto Gray et al 2020; Rectenwald 2019; Sobande 2019; Vredenburg et al 2018; Vredenburg et al 2020; Wallace, Buil, and de Chernatony 2020).…”

“…Inspired by the ‘me too’ movement and while trying to advocate against toxic masculinity, Gillette managed to alienate members of its target audience and stir outrage on social media. Although all efforts to increase awareness about toxic behaviour are commendable, vast numbers of particularly male consumers regarded Gillette’s ‘ The Best Men Can Be ’ advertising campaign as accusatory of all men and dismissive of even good male traits (Rectenwald 2019). Instead of highlighting examples of positive masculinity, the patronizing tone employed in Gillette’s advertising campaign was perhaps one of the main reasons a lot of male consumers took a defensive stance and disapproved the company’s message.…”