Liberals and conservatives rely on different sets of moral foundations.

Graham, Jesse; Haidt, Jonathan; Nosek, Brian A.

doi:10.1037/a0015141

Cited by 3,247 publications

(4,258 citation statements)

References 90 publications

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“…There are a number of possible reasons for this difference. Political conservatism is associated with a preference for the status quo (14), traditionalism (31), and a lesser reliance on harm and fairness principles in moral domains (32). Environmental protection (particularly in the context of proposed "solutions" to the problems created by climate change) typically challenges the economic status quo and tradition (10,17), and relies on harm/ fairness notions of morality (33).…”

Section: Discussionmentioning

confidence: 99%

Political ideology affects energy-efficiency attitudes and choices

Gromet

Kunreuther

Larrick

2013

Proc. Natl. Acad. Sci. U.S.A.

321

174

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This research demonstrates how promoting the environment can negatively affect adoption of energy efficiency in the United States because of the political polarization surrounding environmental issues. Study 1 demonstrated that more politically conservative individuals were less in favor of investment in energyefficient technology than were those who were more politically liberal. This finding was driven primarily by the lessened psychological value that more conservative individuals placed on reducing carbon emissions. Study 2 showed that this difference has consequences: In a real-choice context, more conservative individuals were less likely to purchase a more expensive energy-efficient light bulb when it was labeled with an environmental message than when it was unlabeled. These results highlight the importance of taking into account psychological value-based considerations in the individual adoption of energy-efficient technology in the United States and beyond.C limate change presents a major challenge to our current level of energy consumption. Much attention has been given to the development of energy-efficient technology as a way of addressing the problem of global warming and reducing the cost of energy use for consumers, but the demand for energy efficiency has not met expectations (1, 2). There are a number of potential roadblocks to the adoption of energy-efficient technology. People do not know the cost and energy savings associated with different technologies (3-5), and climate change is not viewed as an immediate threat requiring action now (6, 7). In addition, people tend to have short time horizons and discount the future hyperbolically, so that the upfront costs of switching to a new technology, even when it results in long-term net savings, can deter investment in more expensive energy-efficient products (8).Given these issues, one strategy for making energy-efficient technology attractive to consumers has been to focus on its environmental benefits (9). For example, a 2010 North American advertising campaign for the Toyota Prius (arguably the bestknown hybrid car) emphasized its environmental upside by telling viewers that "the world gets fewer smog-forming emissions" with a Prius, resulting in "harmony between man, nature, and machine." Similarly, the ENERGY STAR website (jointly run by the United States Department of Energy and the Environmental Protection Agency) promotes energy-efficient products as providing ways for people to "save energy and fight climate change." Because these messages explicitly emphasize environmental benefits, they likely resonate well with individuals who value protecting the environment. However, this emphasis on the environment might detract from the appeal of energy efficiency among individuals who do not want to be associated with environmental concern.This research investigated whether relying on environmental concern to promote energy-efficient technology may, in fact, present an additional roadblock to increasing demand by deterring otherwise interested co...

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Section: Discussionmentioning

confidence: 99%

Political ideology affects energy-efficiency attitudes and choices

Gromet

Kunreuther

Larrick

2013

Proc. Natl. Acad. Sci. U.S.A.

321

174

View full text Add to dashboard Cite

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“…Moral values were measured by asking participants to evaluate the personal relevance of the 30 statements of the validated Moral Foundations Questionnaire (MFQ; Graham, Haidt, & Nosek, 2009; Haidt, 2012). Some statements were slightly adjusted to fit our specific (Dutch) context (e.g., “Whether or not someone's action showed love for his or her country” was changed to “Whether or not someone does good deeds for his or her neighborhood”).…”

Section: Methodsmentioning

confidence: 99%

Citizen participation in the police domain: The role of citizens’ attitude and morality

Schreurs

Kerstholt

Vries

et al. 2018

Journal Community Psychology

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Although there is a large potential of citizen capital in fighting crime and creating safer neighborhoods, in reality, only a small fraction of citizens is actively participating. This study examines the relationship between different types of actual participation behavior in the police domain from a citizen's stance and 3 different but interconnected psychological drivers: the attitude toward citizen participation, moral values, and moral emotions. A total of 217 Dutch citizens filled out an online questionnaire, assessing these drivers and the actual participatory actions they engaged in over the past year. The results show that 4 broad categories of participation behavior can be distinguished: social control (e.g., correcting others regarding their behavior); responsive participation (e.g., calling the police); collaborative participation (e.g., meeting with a police officer); and detection (e.g., joining a neighborhood watch). As expected, moral values had an indirect influence on participation via attitude and moral emotions. The attitude toward citizen participation was positively related to all four types of reported behavior, while the influence of moral emotions only related to social control and responsive behavior. These results can be used in the design and testing of interventions to stimulate citizen participation.

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“…The LIWC dictionary contain lists of words and word stems linked to a number of psychological categories developed and refined by Pennebaker et al (2001), including positive or negative emotional tone. One of the most widely used language dictionaries in existence, the LIWC has been applied to investigate political intuitions and ideology (Graham et al, 2009) and in a variety of social science applications (O'Connor et al, 2011).…”

Section: Positive Versus Negative Sentimentmentioning

confidence: 99%

Social media and political communication in the 2014 elections to the European Parliament

et al. 2016

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Social media play an increasingly important part in the communication strategies of political campaigns by reflecting information about the policy preferences and opinions of political actors and their public followers. In addition, the content of the messages provides rich information about the political issues and the framing of those issues during elections, such as whether contested issues concern Europe or rather extend pre-existing national debates. In this study, we survey the European landscape of social media using tweets originating from and referring to political actors during the 2014 European Parliament election campaign. We describe the language and national distribution of the messages, the relative volume of different types of communications, and the factors that determine the adoption and use of social media by the candidates. We also analyze the dynamics of the volume and content of the communications over the duration of the campaign with reference to both the EU integration dimension of the debate and the prominence of the most visible list-leading candidates. Our findings indicate that the lead candidates and their televised debate had a prominent influence on the volume and content of communications, and that the content and emotional tone of communications more reflects preferences along the EU dimension of political contestation rather than classic national issues relating to left-right differences. In this paper we map the usage of social media in the 2014 European Parliament (EP) election focusing on Twitter, including an analysis of the networks of followers, the usage of national and cross-national hashtags related to the EU, and the types of Twitter communication. We focus on Twitter because it is the most widely adopted platform by politicians for the purposes of personal promotion, diffusing policy positions, mobilization and because it enables a more direct and interactive engagement with the public. Applying sentiment analysis to the text of the Tweets, we also assess various levels of sentiment associated with particular concepts or individuals or countries. Finally, by looking at the associations of message content with external policy measures of candidate parties, we are able to map content and associations within the text to get a picture of the dialogue across the Euro-

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Liberals and conservatives rely on different sets of moral foundations.

Cited by 3,247 publications

References 90 publications

Political ideology affects energy-efficiency attitudes and choices

Political ideology affects energy-efficiency attitudes and choices

Citizen participation in the police domain: The role of citizens’ attitude and morality

Social media and political communication in the 2014 elections to the European Parliament

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