“…Unsurprisingly, New Labour's apprenticeship scheme, as the programme of its predecessor, failed to break with the poor image of government-sponsored training programmes among young people, their parents and employers. Because of their low status and poor quality of training, English apprenticeships are "commonly regarded as an undemanding route for low attaining students" (Brockmann, et al, 2010: 116;see also Hogarth, et al, 2012;Fisher & Simmons, 2012). Reviewing New Labour's track record in vocational training policy, it has been argued that the government, in practice, prioritised the objective of social inclusion over skills formation (Rainbird, 2010;Steedman, 2011).…”