“…However, since 1960, empirical evidence in the international business literature has shown that there is a liability of foreignness (LOF) that investors face in host markets (Hymer, ; Teagarden, ). Several reasons have been adduced for this problem (see Calhoun, ; Mezias, ; Sethi & Guisinger, ) and with it their corresponding remedies (Mezias, ; Petersen & Pedersen, ; Zaheer, ). However, the main reason that has been adduced for this problem is contextual differences between home and host markets (Calhoun, ; Hymer, ; Teagarden, ).…”