The chapter aims at studying the inclusion of these groups in a consumer market, especially in the tourism industry, and it is a continuation of a master study carried out by one of the authors of the text in the Graduate Program in Tourism at the University of São Paulo. To this end, the authors focus their attention on the NGO Eternamente SOU, a reference in welcoming LGBT+ elderly people in Brazil, and on the life stories of its participants, recently published in the book Os Brilhos das Velhices LGBT+ and as a supporting text, the book Introduction to Elderly LGBTI+.