“…As pregnancies are not rare events, more efficient and effective approaches should be considered by product developers to facilitate recruitment and retention, such as developing partnerships with disease registries, linking to electronic health record systems, incorporating new tools (e.g., mobile apps), and using advanced social and behavioral science techniques to overcome barriers. For example, the registries for lamotrigine and levetiracetam helped establish these products as lower risk to fetuses in mothers treated for epilepsy compared with valproate, carbamazepine, and topiramate, which has since been corroborated by data from the UK epilepsy in pregnancy registry 22 . The Antiretroviral Pregnancy Registry, which is supported by manufacturers of antiretrovirals, publishes their data every 6 months and has been useful in generating pregnancy safety data that have been added to labeling.…”