Leveraging workforce insights to enhance employer attractiveness for young job seekers during pandemic era

Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation

“…At Step 2, after adding the control variables (Method: Enter), the amount of variance explained was almost the same (DR 2 = .009, p \ .05); furthermore, no changes were observed in terms of direction and significance of the associations between study variables. As regards controls, only age less than 26 years was significantly and positively associated with Reputation, in line with recent research highlighting that new workforce (i.e., Gen Y and Gen Z) give importance to organizational reputation when choosing a firm they want to apply to (Mostafa, 2022).…”

“…In fact, the tools could highlight both the strengths and areas for improvement related to EB, according to a specific sample. An example of practical use could be HR managers mapping their firm’s attractiveness and reputation to the eyes of the new Generations (i.e., the new workforce; Mostafa, 2022), which have different characteristics and needs to be fulfilled also regarding the work domain (Daniel et al, 2020).…”

Career Choice on Gen Y & Z After the Pandemic Covid 19: A Social Cognitive Career Theory

“…Based on the above research results, the pandemic conditions also affect the value of life, job choices, career development determination, work sector choices, work culture, and welfare. expected (Laskowska, A & Laskowski, 2021;Chala, 2022;Mustofa, 2022;Kilinc & Varol, 2021;Kurniawan, 2020). The Covid 19 pandemic affects almost all fields of work, making generations Y and Z the youngest and predicted to dominate the world of work, starting to rethink career choices in the future.…”

“…After the Pandemic, Generations Y and Z focus on achieving work-life balance and well-being, even though the aspects they hope to create have different aspects. These two generations not only want a salary and financial security but also want prosperity in the family and happiness, as well as a balance in life and family (Laskowska, A & Laskowski, 2021;Mustofa, 2022).…”

“…Work experience during a pandemic makes generations Y and Z, who are familiar with technological sophistication, Gen Y and Z, want a balance of work-personal space, flexible work schedules, and remote employment with clear goals and objectives (Chala et al, 2022); Mustofa, 2022;Kilinc & Varol, 2021). This is a manifestation of the use of technology so that they can adapt better.…”