Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture

Alliance strategy: context, process, and requirements

“…Business network innovation is complex and urgent (Reypens et al, 2016). Organizations need to change the myriad of collective activities that lead to network-level creation of new ideas (Vaara and Whittington, 2012).…”

“…Second, with respect to the development of alliances and networks, researchers increasingly adopt a strong process view to understand how such relationship evolve in co-creating value and innovation (Reypens et al, 2016). Restricting to adopting a strong process view, however, increases the risk that development of strategy content sinks into oblivion.…”

“…Observing initial response is vital in a pragmatist mode to advance theorizing and to validate the solution that has been substantially developed over the previous steps. Over time, experimenting would engage different stakeholders in the ecosystem experiencing the 'felt difficulty' (Reypens et al, 2016). Network participants can develop and test prototypes in conjunction with problem definition as they pursue technology and business innovations (Biemans, 1995).…”

“…The steps can guide this process since a felt difficulty starts in the context of a current practice's strategic intent, value transformation and experiences. Over the course of the steps, researchers can develop insights in how potentiality translates into differently enacted business models (Simmons et al, 2013) and business network innovation (Reypens et al, 2016). Finally, value creation in business networks increasingly tends to be interpreted in a broader sense, to include non-economic dimensions such as ethics and local impact (Porter and Kramer, 2011).…”

“…Researchers have defined networks as 'companies and relationships between them', noting the difficulty of demarcating network boundaries . Innovation in networks takes the form of business process improvement (De Martino, 2013), development of network relationships (Reypens et al, 2016), and collective product-service delivery (Tax, 2013).…”